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A Study Into the Challenges and Prospects of Marketing Nigerian Made Computer Softwares
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DEDICATION

This research work titled "A Study Into the Challenges and Prospects of Marketing Nigerian Made Computer Softwares" is dedicated to God for his enabling grace and to all computer enthusiasts who help to make life a pleasant experience.



i

ACKNOWLEDGEMENT

I owe my indebtedness to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Computer Science Education, Book Authors and Profound Scholars of existing/related research work for your moral support that facilitated the successful completion of my (Tertiary Institution level). I am grateful to God Almighty and my parent for their financial support in my career. I really appreciate you all for everything, Thank you very much.



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A Study Into the Challenges and Prospects of Marketing Nigerian Made Computer Softwares

TABLE OF CONTENTS

Preliminary Pages

Chapter One

Introduction

  • 1.1 Background …

Chapter Two

Literature Review

  • 2.1 Introduction

Chapter Three

Research Methodology

  • 3.1 Introduction

Chapter Four

Results and Discussion

  • 4.1 Introduction

Chapter Five

Summary, Conclusion, and Recommendation

  • 5.1 Introduction
  • 5.2 Summary
  • 5.3 Conclusion
  • 5.4 Recommendation

References




iii

ABSTRACT

The study examines the challenges and prospects of marketing Nigerian made computer softwares. Posed with the problem of inferiority complex usually associated with Nigerian made goods, various foreign products have edge over indigenous products. Objectives for the study were to critically examine attitude of people towards Nigerian made computer softwares and various ways in which the marketability of Nigerian made softwares can be enhanced. Concerning methodology, fifty (50) computer science students and lecturers were used for the study. Findings from the study revealed that most students face challenges when convincing organizations to use their indigenously developed softwares. The government should create the enabling environment to enable Nigerian computer scientist to strive in the heat of competition from foreign softwares. Quality of computer softwares should be ensured in terms of security, graphics and user friendliness.





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A Study Into the Challenges and Prospects of Marketing Nigerian Made Computer Softwares

CHAPTER ONE

1.0 Introduction

1.1 Background to the Study

Software produced within Nigeria by its citizens is in other words referred to as Made-in-Nigeria software. There is a big need for Nigeria to produce its own software being a third world developing country. This will drive the development, growth and stability in every sector of her economy and give her a platform for global competition.

In the year 1988 the government of the day in Nigeria, took a bold step towards encouraging the consumption and patronage of services or products that were produced in Nigerian. This is to drive and if possible help actualize the Decree for enterprise promotion at home. This decree came into being to reduce dominance of imported products in the economy, to drive local profit retainership thereby and creating more jobs amidst other reasons. Between Nigerian independence which came in 1960 till now, the Nigerian economy have experienced so many changes and undergone political and social changes as well which has resulted in both small and big companies losing their businesses. This was caused mainly by ineffective government participation, management, lack of vision or foresight and laid back leadership exhibited towards indigenous firms.

There is low employment of natural resources and underutilization of manpower which has crumbled the entire economy. This scenario holds a lot of implication implications which can affect the image of a country on the global market and impede foreign exchange.

This irregularities can cause short supply of products and in some cases could encourage the circulation of fake products due to decline in the income of consumers, shortages caused by fluctuation in household income, bad reputation of indigenous goods, low no zeal for advertising, poor orientation on marketing and a general discontentment for products made in Nigeria (Aire,pp.46-62, 2003:Kalegha et al 2007,p.5).

However, as the system is becoming democratized coupled with the awareness for self reliance being raised by government which will enhance sustainable growth, it has increased the hope that Nigerians will eventually imbibe the habit of going for our indigenous brands other words called made in Nigeria goods.

1.2 Statement of the Problem

Research shows that Nigerians have a preference for foreign goods more than they do for products made in Nigeria (Aire, 2003,pp.46-62; Kolegha et al,p.7 2007). This study was embarked upon to review the acceptability software that came out from the Nigerian market.

This study will further seek to:

  1. Ascertain the consuming habits of many Nigerians towards locally manufactured software.
  2. Evaluate the major variations that exist between past and current research works on the behavior of consumers towards made-in-Nigerian products.
  1. Ascertain what motivates Nigerian consumers towards the patronage of home produced softwares.

1.3 Aims and Objectives of the Study

The aim of this work is to provide a concrete review on the problems and prospects of marketing Nigerian made softwares. The main objective of this study is to examine the challenges of marketing made in Nigeria software .The study also has the following specific objectives:

  1. To examine internal factors influencing software marketing in Nigerian ICT.
  2. To examine external factors affecting software marketing in Nigerian ICT.
  3. To examine internal factors influencing software marketing in Nigeria.
  4. To examine external factors influencing software marketing in Nigeria.

1.4 Research Methodology

Data collection method: In this work, data collection method would be adopted to get information from reliable sources In form of questionnaire. These questionnaires is carefully selected for different sectors such as ICT firms and educational institution amongst others.

Population of the study: This study covers some selected software firms, users and educational institutions in the six geopolitical zones of Nigeria.

1.5 Research Questions

The following questions will be addressed in the course of this study:

  1. What attitude do Nigerians have towards made in Nigeria computer softwares?
  2. What current strides have been recorded in research in computer science?
  3. What is marketing and how do Nigerian manufacturers market their Software?
  4. What are the challenges confronting manufacturers of made inNigeria software?
  5. What are the strategies that can be adopted to address these challenges?

1.6 Research Hypothesis

The following hypotheses has been developed and would be tested in the

Hypothesis One

Ho: Marketing Nigerian software does not have any significant challenge

Hi: Marketing Nigerian software have any significant challenge

1.7 Significance of the Study

The significance of this research study was drawn from the aforementioned objectives, research questions, and hypotheses such that when tested, they could assist in the following forms:

  1. Once the challenges of marketing Nigerian made softwares is understood by the management and line-managers of multinationals and indigenous companies operating in Nigeria, they will be able to adopt the findings and recommendations for effective marketing planning, implementation and control of their operations.
  2. The operators would learn and acquire for adoption, better and more viable types of organizational structure and strategies that will support their operational activities and strategies. With these structures and strategies in place Nigerian populace will be better served with more of the software products in every part of the country.
  3. Academics would be able to use the gaps identified for criticisms, and propound further concepts and theories in the areas of marketing Nigerian made products.
  4. Marketing consultants and researchers would be opportune to understand the challenges facing the marketing of Nigerian made softwares, and possibly carry out further studies on it.

CHAPTER TWO

2.0 Literature Review

2.1 Introduction

This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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Final year research work is all about finding real life problem and proffering solution that will partially or totally eliminate the existing system bottlenecks. The following are the major and elective project proposal writing sections for "A study into the challenges and prospects of marketing nigerian made computer softwares" research work;

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  • Motivation for Embarking on the Project

  • Brief Background of Study

  • Statement of Problems

  • Aim of the Study

  • Specific Objectives of the Study

  • Significance of the Study (Who benefits from the project and how?)

Elective Sections
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A Study Into the Challenges and Prospects of Marketing Nigerian Made Computer Softwares is a proposal topic for final year research work, which comprises the major and elective project proposal writing sections for A Study Into the Challenges and Prospects of Marketing Nigerian Made Computer Softwares research work.

Major Sections
  • Motivation for Embarking on the Project

  • Brief Background of Study

  • Statement of Problems

  • Aim of the Study

  • Specific Objectives of the Study

  • Significance of the Study (Who benefits from the project and how?)

Elective Sections
  • Relevant Research Questions

  • Relevant Research Hypotheses


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CHAPTER ONE

  • Motivation / Statement of Problems
  • Aims & Objective of Study
  • Scope of Study
  • Significance of Study

CHAPTER TWO

  • State two or more citation from your review of related literature.

CHAPTER THREE

  • Know the methodologies, tools and techniques used.

CHAPTER FOUR

  • Justification of your work and things to adhered to before using the system or research work.

CHAPTER FIVE

  • Conclusion and Recommendation

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