1.1 Introduction
Values
In ethics, value denotes something degree of importance, with the aim of determining what action or life is best to do or live, or at least attempt to describe the value of different actions. It may be described as treating actions themselves as abstract objects, putting value to them. It deals with right conduct and good life, in the sense that a highly, or at least relatively highly, valuable action may be regarded as ethically ―good‖ (Adjective sense), and an action of low, or at least relatively low, value may be regarded as ―bad‖. (Wikipedia)
Values are important and lasting beliefs or ideals shared by the members of a culture about what are good and desirable. Values have major influences on people‘s behaviours and attitudes and serve as broad guidelines in all situations. (BusinessDictionary.com)
Tradition
Tradition can be defined as pertinent, lasting beliefs, culture and rituals among a society, passed down from one generation to another imbued with the concrete or abstract qualities or injunctions that are regarded as supernatural from God, gods, goddesses, heroes, legends, humans, animals and plants.
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