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Awareness and Reading of Medical Information on Drug and Users Buying Decision in Imo State

Awareness and Reading of Medical Information on Drug and Users Buying Decision in Imo State

Project / Seminar Material
Reference ID: PS-25996-TM

DEDICATION

This research material titled “Awareness and Reading of Medical Information on Drug and Users Buying Decision in Imo State” is dedicated to God for his enabling grace, and to all computer enthusiasts who contributed to make life a pleasant experience during my research documentation.

ACKNOWLEDGEMENT

I extend my sincere gratitude to all those who contributed to the completion of this project. Special thanks to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Mass Communication (MC), Book Authors and Profound Scholars of existing or related project material on “Awareness and Reading of Medical Information on Drug and Users Buying Decision in Imo State” for their invaluable guidance, support, and expertise throughout the journey.

I am also grateful to your study area (mention any funding organizations, if applicable) for their financial assistance. This research would not have been possible without the encouragement and assistance of some stakeholders (mention any mentors, teachers, or colleagues). Additionally, I would like to acknowledge the understanding and patience of my family and friends during this endeavor. Your unwavering support has been a constant source of motivation. Thank you all for being part of this meaningful endeavor.

TABLE OF CONTENTS

PRELIMINARY PAGES


CHAPTER ONE

INTRODUCTION


    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • 2.4 Empirical Studies

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”

    ABSTRACT

    The study was carried out to examine the Awareness and Reading of Medical Information on Drug and Users Buying Decision. In achieving this aim, the following specific objectives were laid out to investigate the factors influence users buying decision during reading of drug medical information and measure the level of exposure to medical information on drug and users buying decision in the area under study. Investigation revealed that a lot of people indulge in self medication without knowing the side effects of the drugs and degeneration of health has been traced to administration of drugs. People use medicines as per their knowledge, perceptions, and habits. The research design used in this report is descriptive design, utilizing questionnaire method to obtain information from the respondents for this project. A total of 120 (One hundred and twenty) respondents were selected for this study to represent the entire population of the study. Primary data were collected from the primary source which questionnaire was used as an instrument of data collection while secondary data were sources from textbooks, journals, newspapers and the internet were employed. The data were presented on a frequency distribution table and analyzed using simple percentage, while hypothesis was tested using chi-square test. This relevance of this study will be beneficial to individuals such as students, pharmacist and drug prescribers by providing accurate and complete information about each medicine before self medication takes place. The study is of benefit to business operators as it would create awareness of the importance of social media (online) advertising on the sale of their products. Based on the findings, the following recommendations are hereby suggested that user's choices about management of their illness and medicine purchase behaviour should be contextualized in the socio-cultural structures where people live their everyday lives.


    Awareness and Reading of Medical Information on Drug and Users Buying Decision in Imo State

    CHAPTER ONE

    1.1 Introduction

    Medicine use in community has a multi-factorial influence (WHO, 2014) People often have rational reasons for using medicines irrationally. To correct such irrational use of medicines, health planners need information on irrationality being practiced so that appropriate, effective and feasible strategies can be chosen (Hardon et al., 2004). Desired changes in the use of medicines through an intervention can be brought about when it is based on evidence of its use in the community and the factors influencing it. Traditional medicine is defined by the World Health Organization (WHO) as the sum total of all knowledge and practices, whether explicable or not, used in diagnosing, preventing and eliminating physical, mental or societal inbalances (WHO, 2003).

    As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Research hypothesis and questions, Limitations of the Study and Definition of technical terms.

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

    Summary Headlines for Awareness and Reading of Medical Information on Drug and Users Buying Decision in Imo State



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