Effectiveness of Detergent Advertisement on Students Buying Habit

PRELIMINARY PAGES

• Title page
• Approval page
• Dedication
• Acknowledgement
• Table of Contents
• Abstract

CHAPTER ONE

INTRODUCTION

• 1.1 Introduction
• 1.2 Background of Study
• 1.3 Statement of the Problem
• 1.4 Aim and Objectives of the Study
• 1.5 Research Questions
• 1.6 Research Hypothesis
• 1.7 Significance of Study
• 1.8 Scope of Study
• 1.9 Limitations of the Study
• 1.10 Operational Definition of Terms

CHAPTER TWO

LITERATURE REVIEW

• 2.1 Introduction
• 2.2 Conceptual Review
• 2.3 Theoretical Framework
• ⋮
• 2.4 Empirical Studies
• 2.5 Research Gaps
• 2.6 Summary of Literature Review

CHAPTER THREE

RESEARCH METHODOLOGY

• 3.1 Introduction
• 3.2 Research Design
• 3.3 Population of Study
• 3.4 Sampling and Sampling Technique
• 3.5 Validation of Research Instrument
• 3.6 Method of Data Collection
• 3.7 Method of Data Analysis
• 3.8 Questionnaire Administration
• 3.9 Ethical Consideration
• 3.10 Statistical Analysis

CHAPTER FOUR

DATA ANALYSIS, RESULT AND DISCUSSION

• 4.1 Introduction
• 4.2 Presentation and Analysis of Data
• 4.3 Re-statement of Research Questions
• 4.4 Test of Hypotheses
• 4.5 Discussion of Findings

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

• 5.1 Introduction
• 5.2 Summary of Findings
• 5.3 Conclusion
• 5.4 Recommendation
• 5.5 Suggestion for Further Study

REFERENCES

APPENDIX A - “QUESTIONNAIRE”