In spite of the numerous advertisement campaigns available to many companies, it is important to note that WAPA Yoghurt, Katsina has appreciated the effects of advertising on sales performance of its products. These advertisements have enhanced their market share. The objective of this study is to find out the effects of advertising on sales performance of WAPA Yoghurt. The method used is survey approach while the sampling technique adopted is simple random sampling technique in which all members of the population have equal probability and independent chance of being selected. The Chi-square method is used to test the hypotheses and to examine the significance of advertising on sales performance. During the course of findings, majority of the respondents accepted the fact that advertising increases the levels of sales as well as attracting potential customers to patronize WAPA Yoghurt products. In conclusion, effective implementation of the available forms of media advertising led to increase in sales volume and invariably higher profits. It is recommended that during festive periods as well as changes in weather condition, WAPA Yoghurt sales and marketing departments should take full advantage by developing effective and efficient advertising campaign that can arouse the customer’s awareness, thereby leading to greater purchase of their products.
1.1 Introduction
In this section, Effects of Advertising on Sales Performance of Wapa Yoghurt is discussed, with relevant and recent citations. As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the aim and objectives of the study. Others are significance of the study, scope of work, research hypothesis and questions, limitation of the study and definition of terms.