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Effects of It in Marketing of Communication Service
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Effects of It in Marketing of Communication Service

The study was carried out to examine the effects of It in Marketing of Communication Service. Based on the research aim, you get all the sections listed in the table of contents provided by Sparklyn Services, covering Chapters One to Five, including the References. Please note that the complete material will be sent in Microsoft Word (.docx) format upon request, allowing you to make changes whenever needed.

Material Excerpt on Effects of It in Marketing of Communication Service

TABLE OF CONTENTS

PRELIMINARY PAGES

  • Title page
  • Approval page
  • Dedication
  • Acknowledgement
  • Table of Contents
  • Abstract

CHAPTER ONE

INTRODUCTION

  • 1.1 Introduction
  • 1.2 Background of Study
  • 1.3 Statement of the Problem
  • 1.4 Aim and Objectives of the Study
  • 1.5 Research Questions
  • 1.6 Research Hypothesis
  • 1.7 Significance of Study
  • 1.8 Scope of Study
  • 1.9 Limitations of the Study
  • 1.10 Operational Definition of Terms

CHAPTER TWO

LITERATURE REVIEW

  • 2.1 Introduction
  • 2.2 Conceptual Review
  • 2.3 Theoretical Framework
  • ⋮
  • 2.4 Empirical Studies
  • 2.5 Research Gaps
  • 2.6 Summary of Literature Review

CHAPTER THREE

RESEARCH METHODOLOGY

  • 3.1 Research Design
  • 3.2 Area of the Study
  • 3.3 Population of the Study
  • 3.4 Sample Size and Sampling Techniques
  • 3.5 Validation of Research Instrument
  • 3.6 Method of Data Collection
  • 3.7 Method of Data Analysis
  • 3.8 Questionnaire Administration
  • 3.9 Ethical Consideration
  • 3.10 Statistical Analysis

CHAPTER FOUR

DATA ANALYSIS, RESULT AND DISCUSSION

  • 4.1 Introduction
  • 4.2 Presentation and Analysis of Data
  • 4.3 Re-statement of Research Questions
  • 4.4 Test of Hypotheses
  • 4.5 Discussion of Findings

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

  • 5.1 Introduction
  • 5.2 Summary of Findings
  • 5.3 Conclusion
  • 5.4 Recommendation
  • 5.5 Suggestion for Further Study

REFERENCES

APPENDIX A - “QUESTIONNAIRE”

ABSTRACT

The use of information technology on marketing of communication services is a major prob-lem faced by most communication companies. Many organizations are still striving in integrat-ing marketing functions with information technology, hindering effective marketing of com-munication services. The main purpose of this study was therefore to determine the effects of information technology on marketing of communication services with a specific reference, Safaricom Limited. The study narrowed its research undertaking on the major effects such as promotion, product development, distribution, price and competition.

Data was obtained using questionnaires and analyzed using a qualitative method. Tables and charts were used to present the study findings.The study established that promotion was a major factor that greatly affected marketing of communication services. The use of informa-tion technology influenced introduction and application of effective promotion methods that eased marketing of organization services in the target market. The study concluded that the effects of information technology have eased acquiring products information and conducting communications globally. Applications of effective promotion methods have been made better and this has contributed towards achievement of increased sales revenue. The study finally recommended that the company should incorporate updated and most effective infor-mation technology in all its departments especially marketing.

CHAPTER ONE

1.1 Introduction

In this section, Effects of It in Marketing of Communication Service is discussed, with relevant and recent citations. As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the aim and objectives of the study. Others are significance of the study, scope of work, research hypothesis and questions, limitation of the study and definition of terms.

1.4 Aim and Objectives of the Study

The objective of this research is to examine the effects of It in Marketing of Communication Service. In achieving this aim, the following specific objectives were laid out as follows:

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CHAPTER TWO

2.1 Introduction

This chapter presents existing knowledge, relevant theories, previous research findings, and the methods used by other researchers to provide background information on Effects of It in Marketing of Communication Service. This section also documents the state of the art on the subject under study and provides a comprehensive review of the existing literature. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …

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