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Facilitating the Sales Promotion for a Product on the Internet

Facilitating the Sales Promotion for a Product on the Internet

Project / Seminar Material
Reference ID: PS-5677-TM

DEDICATION

This research material titled “Facilitating the Sales Promotion for a Product on the Internet” is dedicated to God for his enabling grace, and to all computer enthusiasts who contributed to make life a pleasant experience during my research documentation.

ACKNOWLEDGEMENT

I extend my sincere gratitude to all those who contributed to the completion of this project. Special thanks to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Computer Science Education, Book Authors and Profound Scholars of existing or related project material on “Facilitating the Sales Promotion for a Product on the Internet” for their invaluable guidance, support, and expertise throughout the journey.

I am also grateful to your study area (mention any funding organizations, if applicable) for their financial assistance. This research would not have been possible without the encouragement and assistance of some stakeholders (mention any mentors, teachers, or colleagues). Additionally, I would like to acknowledge the understanding and patience of my family and friends during this endeavor. Your unwavering support has been a constant source of motivation. Thank you all for being part of this meaningful endeavor.

TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • ⋮
    • 2.4 Empirical Studies

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”

    ABSTRACT

    The scope of this project is to proof that sales promotion for any product can be done on the internet taking Heineken beer of the Nigerian Brewery new life Ife road, Alakia Adegbayi Ibadan as a case study.

    Chapter one:

    Talk about the uses of internet, the problems of low coverage and the money required to carry our sales promotion of Heineken beer which the existing system eradicating those problems which is the reasons of writing this project and the methods that is used carrying out.

    Chapter two:

    Is all about that some great man has written about this project topic that is online sales promotion.

    Chapter three:

    I wrote brief ground about my case study which is Heineken beer of Nigeria brewery plc Ibadan Oyo state Nigeria. All the tools that the outdated, existing manual way of conducting sales promotion. The solution wider coverage, time management resources (money), management etc. that my system is bringing to the company. Also the types of programme used to design to setup of instrument which HTML.

    Chapter four:

    This is where the design of the system is shown the necessary things that are to be input to the programme how the output of the system will look like and the work, which the system will do before producing out the output.

    Chapter five:

    Is only telling you how the pages of the website are developed.

    Chapter six:

    Is revealing hat the system required to operate

    Chapter seven:

    The chapter summarized, concluded and recommend this project.

    Facilitating the Sales Promotion for a Product on the Internet

    CHAPTER ONE

    1.0 Introduction

    The internet played a vital role in the world and most especially in the performance of many organizations. It has been so common in most companies in the world are connected to the internet.

    The internet system is an innovative web bases solution useful for organization and companies to improve sales of their goods and services. Online and virtual environment as an enormous network of millions of computer allowing communication throughout the world. Internet is related to e-commerce, since it based on electronic.

    E-commerce also known as electronic commerce consist of the buying and selling of product and services over electronic media such as internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily since the advert of internet. A wide variety of commercial activities conducted in this manner spuring and drawing on innovation in electronic funds transfer (EFT), Supply chain management (SCN), internet marketing, online transaction processing (OTP), electronic Data interchange (EDI), inventory management system and automated data collection system.

    Modern electronic commerce typically uses the world wide web at least as some point in the transaction life cycle although. It can encompasses as wider range of technologies such as e-mail. Electronic commerce that is conducted between business is refer to as business to business. Business to business can be open to an interested parties such as commodity exchange or limited to specific, pre-qualified participants such as commodity exchange or limited to specific, pre-qualified participants.

    Electronic commerce in generally considered to the sales aspects of e-business. It also consist of the exchange of data to facilitate.

    The financing and payment aspects the business transaction. It has changed over the 30 years. Although the internet become popular world wide in 1994. It took four years to introduce secretary protocol and DSL what is it allowing continual connection to the internet and by the end of 2000 a lot of European and American business companies offerd their service through the world wide web.

    The e-commerce meant the facilitation of commercial transaction electronically, using technology such as electronic data interchange (EDI) and electronic fund transfer (EFT)both introduce on the 70’s allowing to send commercial document like purchase order or invoices electronically.

    1.1 Statement Of Problems

    The research has proved that there are many problems in the current way of sales i.e. manual, TV, radio and printing press, medias through inflexibility. Exposure low cordages, time hand space is barrier, inaccurate. These are major problems that many organization and companies are facing in performance their sales in manual and local was. It is time consuming thinking about the areas and customer that are to be reached.

    …

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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