1.1 Introduction
In this section, the Influence of Customer Relationship Management on Business Growth is discussed, with relevant and recent citations. As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the aim and objectives of the study. Others are significance of the study, scope of work, research hypothesis and questions, limitation of the study and definition of terms.
1.4 Aim and Objectives of the Study
This research aims to explore the influence of Customer Relationship Management on Business Growth. In achieving this aim, the following specific objectives were laid out as follows:
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