1.1 Introduction
In this section, Influence of Multilingual Signage on Shopper Navigation and Sales in Nigerian Supermarkets is discussed, with relevant and recent citations. As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the aim and objectives of the study. Others are significance of the study, scope of work, research hypothesis and questions, limitation of the study and definition of terms.
1.4 Aim and Objectives of the Study
The study seeks to explore the influence of Multilingual Signage on Shopper Navigation and Sales in Nigerian Supermarkets. In achieving this aim, the following specific objectives were laid out as follows:
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