1.1 Introduction
In this section, Optimizing Marketing Campaigns Using Data Analytics for Nigerian Breweries is discussed, with relevant and recent citations. As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the aim and objectives of the study. Others are significance of the study, scope of work, research hypothesis and questions, limitation of the study and definition of terms.
1.4 Aim and Objectives of the Study
The central objective of this research is to optimize the Marketing Campaigns Using Data Analytics for Nigerian Breweries. In achieving this aim, the following specific objectives were laid out as follows:
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