Outcome of Predictive Models in Forecasting Customer Retention in Nigerian Telecoms

1.1 Introduction

In this section, Outcome of Predictive Models in Forecasting Customer Retention in Nigerian Telecoms is discussed, with relevant and recent citations. As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the aim and objectives of the study. Others are significance of the study, scope of work, research hypothesis and questions, limitation of the study and definition of terms.

1.4 Aim and Objectives of the Study

This study was designed to forecast the Customer Retention in Nigerian Telecoms. The specific objectives of this study are:

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2.1 Introduction

This chapter presents existing knowledge, relevant theories, previous research findings, and the methods used by other researchers to provide background information on Outcome of Predictive Models in Forecasting Customer Retention in Nigerian Telecoms. This section also documents the state of the art on the subject under study and provides a comprehensive review of the existing literature. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …