1.0 Introduction
1.1 Background of the Study
The term communication means different things to different people. To a layman, communication simply means the transfer of information from a source to a receiver via a medium. The word communication comes from the Latin word “communis? which means „common?. The aim communication is to make „common?, and to share. Communication is achieved when the sender and receiver hold meaning in common (Mody 1991).
Participation and communication are terms with broad and multifaceted connotations. Trying to define them is a difficult task. Even harder is providing a widely acceptable definition of participatory communication. For this study, participatory communication is an approach based on dialogue, which allows the sharing of information, perceptions and opinions among the various stakeholders and thereby facilitating their empowerment, especially for those who are most vulnerable and marginalized. (World Bank 2009).
Participatory communication is not just the exchange of information and experiences, but also the exploration and generation of new knowledge aimed at addressing situations that need to be improved. Communication is beyond the transfer of information but rather it is
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