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The Role of Retailing Business in the Development of Nigeria Economy

The Role of Retailing Business in the Development of Nigeria Economy

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DEDICATION

This research material, titled “The Role of Retailing Business in the Development of Nigeria Economy” is dedicated to God for His boundless grace and guidance. It is also a tribute to all computer enthusiasts whose contributions made my research journey smoother and enriched my documentation process, making the experience truly fulfilling.



ACKNOWLEDGEMENT

I am profoundly grateful to everyone who contributed to the successful completion of this project. I am especially grateful to my Supervisor (Name), the Head of Department (Name), and the Lecturers in the Department of Business Administration and Management (BAM) for their invaluable guidance and support. I also acknowledge the contributions of authors and scholars whose works on The Role of Retailing Business in the Development of Nigeria Economy provided essential insights. Special thanks go to my study area (and any funding organizations, if applicable) for their financial assistance. I am equally thankful to stakeholders, including mentors, teachers, and colleagues, for their encouragement and support. Finally, I deeply appreciate my family and friends for their patience and unwavering support throughout this journey. Your contributions have been instrumental in making this research a reality.



TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • ⋮
    • 2.4 Empirical Studies
    • 2.5 Research Gaps
    • 2.6 Summary of Literature Review

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”


    ABSTRACT

    This research was conducted to investigate the problems militating against retailing institutions in Nigeria with emphasis on City Gift Supermarket, Enugu.

    The problem investigated are competitions inferior goods, high rate, inefficient shop keeping and mismanagement of funds, poor merchandise planning inadequate control system and high price of goods and insurance of price changes.

    The method of investigation adopted were interview and questionnaires, for collecting primary data and information for the study. Secondary sources were also collected for secondary data and information chi-square (X2) method of the data analysis and significance testing was used while percentage were described by the data collected.

    The result of the findings is that a retailing business of City Gift Supermarket, Enugu has not been operating with satisfactory profit due to mismanagement problems and many other reasons. The conditions needed is that most retailing establishment including, City Gift Supermarket, Enugu in Nigeria has problems and losses due to mismanagement, high process, poor merchandising planning and inefficient shop-keeper. The following recommendations were being made to ameliorate the condition of City Gift Supermarket.

    Finally, they should employ efficient personnel to keep and manage the merchadise so as to plan and control adequately.

    Their prices should be reviewed from time to time to be in consonance with market price and also confortable arrangement will be made for customers shopping. This is not all, high quality goods should be stocked so that customers will contain a required loyalty for the shop. The shop should also operate less tender pricing to more customers.

    Goods should also be fancifully displayed so that window stopper will become the actual buyers.

    Above all there should be a good persuasive in house salesperson who can use persuasive tactice to achieve volume sales for City Gift Supermarket, Enugu.


    The Role of Retailing Business in the Development of Nigeria Economy

    CHAPTER ONE

    Introduction

    Retailing is the final link between producers of goods and services and the ultimate consumers. Retailing is the last stage in the distribution of goods and services, the earliest retailing activity could be seen from the European craftsman and those people that produces what they gold to the users, craftsman could be gold smiths, silversmiths and tailors, the traveling merchants made the development between European and other outside countries by carrying goods from place to place according to needs. As the traveling merchants move on, they operate their trading activities.

    As marketing stated to play essential roles in industrial activities, they come up with what is regarded as general stores. The general stores stocked so many types of products and they are some how enlarging their stock.

    At a time, they need some helpers of marketing activities and those include transportation, communication, banking activities and system with helper of trade, the retailing establishment experienced.

    …

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …

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