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The Role of Trade Fair in Marketing of Goods and Services

The Role of Trade Fair in Marketing of Goods and Services

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DEDICATION

This research material, titled “The Role of Trade Fair in Marketing of Goods and Services” is dedicated to God for His boundless grace and guidance. It is also a tribute to all computer enthusiasts whose contributions made my research journey smoother and enriched my documentation process, making the experience truly fulfilling.



ACKNOWLEDGEMENT

I am profoundly grateful to everyone who contributed to the successful completion of this project. I am especially grateful to my Supervisor (Name), the Head of Department (Name), and the Lecturers in the Department of Business Administration and Management (BAM) for their invaluable guidance and support. I also acknowledge the contributions of authors and scholars whose works on The Role of Trade Fair in Marketing of Goods and Services provided essential insights. Special thanks go to my study area (and any funding organizations, if applicable) for their financial assistance. I am equally thankful to stakeholders, including mentors, teachers, and colleagues, for their encouragement and support. Finally, I deeply appreciate my family and friends for their patience and unwavering support throughout this journey. Your contributions have been instrumental in making this research a reality.



TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • ⋮
    • 2.4 Empirical Studies
    • 2.5 Research Gaps
    • 2.6 Summary of Literature Review

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”


    The Role of Trade Fair in Marketing of Goods and Services

    CHAPTER ONE

    1.0 Introduction

    1.1 Background Of The Study:

    The Trade Fair is one of business promotion tools used in sales promotion. There are different types of Trade Fair such as Commerce, Mines, Industry, Agricultural Fairs, these types of trade fairs are centered on the exhibition of particular products.

    Trade Fair normally holds on the first quarter of every year and organized with the support and co-operation of the Federal and State Government. It embraces all aspect of business and economic activities in Nigeria and offers unique market for manufacturers, suppliers, buyers and users of wide range of good products and co-operate promotion.

    There are two types of Trade Fair, namely Domestic or National and International trade fair. Domestic or National Trade Fair is the exhibition of products and services manufactured within Nigeria and while International Trade Fair is the exhibition of products and services manufactured within Nigeria and overseas. Trade Fairs of any perspective are organized by the Chambers of Commerce and each State in Nigeria is supposed to have Chambers of Commerce for organizing Trade Fair in other States.

    The Trade Fair is organized by the Chamber of Commerce and to represent and express the opinion of the business community or question affecting Commerce and Industry.

    The Chamber is an organized with responsibility defined according to specialization and test to be performed.

    1.2 Objective Of The Study:

    The objective of the study, is basically limited on the followings:

    1. The roles of Trade Fair
    2. The roles of Fair to the participants
    3. The roles of the Fair to consumers
    4. To determine the ability of the fair in widening the business world.
    5. To determine the extent to which Trade Fair strengthens the political and economic relation between Nigeria and other nations.
    6. Determine the extent to which Trade Fair has contributed to the promotion of the local manufacture.
    7. To know the effects of the fair on new product.

    1.3 Research Question:

    The following are the research question of the study:

    1. How effective is the terms of business promotion?
    2. Has it any effects on foreign investors?
    3. Has it improved the export potential of economics both locally and abroad?
    4. Is there any unique attraction offered by the Trade Fair?
    5. Is there any new development in the recent Trade Fair when compared with former ones?

    1.4 Scope Of The Study:

    The researcher’s mission in this research is to determine the strong effect of the Fair to the exhibition.

    To know how large the members of the participants is, for a particular period of show. Additionally, to determine the extent of the government to the continuous growth of both investors and the Fair itself.

    1.4 Method Of Study:

    Effectively, the project was carried out mainly from two major sources.

    Primary Sources:

    Most data used for the research were gotten from direct interview with management of the Enugu Chamber of Commerce. Personalities include the Trade Fair President, Mr. Gabriel O. Akachukwu, Director, Mr. Emeka Okeleke and the Public Relations Manager (PRM) and many other important personalities from various exhibitions.

    Secondary Source:

    These are data we collected from book and various published materials relevant to the study.

    …

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …

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    In preparation for defending a project or seminar on The Role of Trade Fair in Marketing of Goods and Services, it is imperative that as a nursing student, you demonstrate comprehensive knowledge of your research. The defense process is structured to include presenting your work, answering questions, and illustrating its pertinence. Initially, provide a succinct yet thorough introduction to your research topic, emphasizing its importance and the objectives, ensuring that both the audience and the External Examiner can understand the scope of your study.

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