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The Roles of Middlemen in the Marketing of Paddy Rice
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The Roles of Middlemen in the Marketing of Paddy Rice


This page presents an excerpt of the research material, providing a comprehensive overview of the study. It includes the Preliminary Pages, Table of Contents, Abstract, Chapters One to Five, and References, making it accessible and informative for students, researchers, and other readers interested in the topic of this study. Acknowledgement is also included, expressing gratitude to the individuals, institutions, and resources that contributed to the successful completion of the research, with materials and information sourced from the online platform sparklyn.com.ng, which provided valuable academic support.


PRELIMINARY PAGES

  • Title page
  • Approval page
  • Dedication
  • Acknowledgement
  • Table of Contents
  • Abstract

CHAPTER ONE

  • 1.0 Introduction
  • 1.1 Background of the Study
  • 1.2 Statement of Problem
  • 1.3 Objectives of the Study
  • 1.4 Hypothesis Testing
  • 1.5 Significance of Study
  • 1.6 Scope and Limitation of Study
  • 1.7 Definition of Terms

CHAPTER TWO

  • 2.0 Literature Review
  • 2.1 Rice (Oriza sativa)
  • 2.2 Market and Marketing
  • 2.3 Evolution of Agricultural Marketing
  • 2.3.1 Types of Market
  • 2.3.2 Marketing Margins
  • 2.3.3 Marketing Costs
  • 2.4 Marketing Efficiency
  • 2.4.1 Types of Marketing Efficiency
  • 2.4.2 Operational Efficiency
  • 2.4.3 Pricing Efficiency
  • 2.5 Marketing Infrastructure
  • 2.6 Marketing Information
  • 2.7 Market Training
  • 2.8 Enabling Environment
  • 2.9 Approaches to Marketing
  • 2.10 Marketing Functions
  • 2.10.1 Pricing and Exchange
  • 2.10.2 Selling
  • 2.10.3 Assembly
  • 2.10.4 Physical Function
  • 2.10.5 Facilitating Function
  • 2.11 Middlemen of Agriculture Marketing
  • 2.11.1 Merchant Middlemen
  • 2.11.2 Agent Middlemen
  • 2.11.3 Speculative Middlemen
  • 2.11.4 Processors and Manufacturers
  • 2.12 Marketing Organization
  • 2.13 Marketing Channels
  • 2.14 Marketing Chain

CHAPTER THREE

  • 3.0 Research Methodology
  • 3.1 The Study Area
  • 3.2 Population of Study
  • 3.3 Sampling procedure and Sample size
  • 3.4 Method of Data Collection
  • 3.5 Variable Specification and Measurements
  • 3.6 Method of Data Analysis

CHAPTER FOUR

  • 4.0 Results and Discussions
  • 4.1 Socioeconomic Characteristics
  • 4.2 Roles of Middlemen
  • 4.3 Quantity of Rice Produced by Farmers
  • 4.4 Income made by both Farmers and Middlemen
  • 4.5 Paddy Rice marketing Constraints
  • 4.6 Solutions to Problems of Marketing
  • 4.7 Profit Generated by both Farmers and Middlemen
  • 4.8 Price of Rice at different Markets

CHAPTER FIVE

  • 5.0 Conclusion and Recommendations
  • 5.1 Conclusion
  • 5.2 Recommendations

REFERENCES

APPENDICES


ABSTRACT


The study assessed the role of middlemen in the marketing of paddy rice in Kwande Local Government Area of Benue state. Simple random technique was used to select respondents. 140 copies of questionnaire were administered with the aim of reaching out to 70 rice farmers and 70 middlemen in the four major markets of study area. Frequency distribution, percentage, ranking, mean, the matrices correlation and the student t-test were used to analyze the data collected.

The studies revealed that majority (66.4%) of the respondents were male whose major occupation was farming. 78.6% of the respondents had formal education (Primary, Secondary and Tertiary. Their major source of capital for rice production and marketing was through personal saving and informal sources of credit. Majority (60.0%) of the middlemen determined the time of sales, they (middlemen) also determined market price of rice through haggling and haggling (Bargaining). Majority 84.3% of middlemen determined storage place for paddy rice in the area as personal house they also formed market associations to problems of rice marketing in the area.

It was also revealed that, rice production in the area was on a small scale with 67.2% of farmers cultivating less than 21bags of rice per season. The t-cal of 5.337> t-tab of 1.96 at (p



1.1 Introduction

In this section, The Roles of Middlemen in the Marketing of Paddy Rice is discussed, with relevant and recent citations. As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the aim and objectives of the study. Others are significance of the study, scope of work, research hypothesis and questions, limitation of the study and definition of terms.


CHAPTER TWO

LITERATURE REVIEW


2.1 Introduction

This chapter focuses on the review of related literature. A literature review presents current knowledge, as well as theoretical and methodological contributions, related to The Roles of Middlemen in the Marketing of Paddy Rice. It documents the state of the art on the subject under study and provides a comprehensive survey of existing literature. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …


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