A LexicoSemantic Study of the Language of Advertisement in Pidgin English

A Lexico-Semantic Study of the Language of Advertisement in Pidgin English

Project / Seminar Material
Reference ID: PS-10352-TM

DEDICATION

This research material titled “A Lexico-Semantic Study of the Language of Advertisement in Pidgin English” is dedicated to God for his enabling grace, and to all computer enthusiasts who contributed to make life a pleasant experience during my research documentation.

ACKNOWLEDGEMENT

I extend my sincere gratitude to all those who contributed to the completion of this project. Special thanks to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of English Language, Book Authors and Profound Scholars of existing or related project material on “A Lexico-Semantic Study of the Language of Advertisement in Pidgin English” for their invaluable guidance, support, and expertise throughout the journey.

I am also grateful to your study area (mention any funding organizations, if applicable) for their financial assistance. This research would not have been possible without the encouragement and assistance of some stakeholders (mention any mentors, teachers, or colleagues). Additionally, I would like to acknowledge the understanding and patience of my family and friends during this endeavor. Your unwavering support has been a constant source of motivation. Thank you all for being part of this meaningful endeavor.

ABSTRACT

This work concern on how the meaning of the words/lexis can be utilized in the language of advertisement in Pidgin English. The aim of study is to examine the lexico-semantics study of the language of advertisement in Nigerian Pidgin English. In achieving this aim, the following objectives were set out to determine the features of Nigerian Pidgin English in the advertisements by Fresh FM in Ado-Ekiti, determine the possible effects of lexical variation Nigerian pidgin, and determine how lexico-semantic variation in pidgin affects international intelligibility and acceptability of the language of advertisement in Nigerian pidgin. Nigeria English which is being patterned to express the unaccustomed concepts in the Nigerian environment, therefore, borrows from the pidgin and Nigerian English share elements of the lexico-semantic variation in Nigeria pidgin. Furthermore, the result shows that Nigerian pidgin have a significant for advertisement purpose since it combine of both and indignant languages.


A Lexico-Semantic Study of the Language of Advertisement in Pidgin English

CHAPTER ONE

1.1 Introduction

This work examines the lexico semantic features in Advertisement using selected radio jingles and their significance. It also finds out that, some of the features, like coinages and semantic shift occur more than other, Such as semantic transfer, analogy etc.

As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Limitations of the Study and Definition of technical terms.

CHAPTER TWO

2.0 Literature Review

2.1 Introduction

This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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