Effect of Advertisement on Consumer Purchase Decision in Food and Beverages Industry

Effect of Advertisement on Consumer Purchase Decision in Food and Beverages Industry

Project / Seminar Material
Reference ID: PS-4634-TM

DEDICATION

This research material titled “Effect of Advertisement on Consumer Purchase Decision in Food and Beverages Industry” is dedicated to God for his enabling grace, and to all computer enthusiasts who contributed to make life a pleasant experience during my research documentation.

ACKNOWLEDGEMENT

I extend my sincere gratitude to all those who contributed to the completion of this project. Special thanks to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Purchasing and Supply (PS), Book Authors and Profound Scholars of existing or related project material on “Effect of Advertisement on Consumer Purchase Decision in Food and Beverages Industry” for their invaluable guidance, support, and expertise throughout the journey.

I am also grateful to your study area (mention any funding organizations, if applicable) for their financial assistance. This research would not have been possible without the encouragement and assistance of some stakeholders (mention any mentors, teachers, or colleagues). Additionally, I would like to acknowledge the understanding and patience of my family and friends during this endeavor. Your unwavering support has been a constant source of motivation. Thank you all for being part of this meaningful endeavor.

TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • ⋮
    • 2.4 Empirical Studies

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”

    Effect of Advertisement on Consumer Purchase Decision in Food and Beverages Industry

    CHAPTER ONE

    1.0 Introduction

    The success of any business organization depends on the level and rate at which it can penetrate into the complex and dynamic market. They increasing complexity of modern business environment has made it possible without engaging in some kind of manipulation of some promotional mix especially advertising. Therefore advertising as an element of promotional mix become indispensable materials with which organization makes their products known to the consuming populace.

    However advertising cannot be taken with levity in the marketing of an organization to create awareness about its product and to make its product well known and more acceptably by consumers. The above challenges in the business environment and some industries have prompted this research work.

    1.1 Statement Of Problem

    Effects of a advertising on consumers range from creating an awareness of the product or service to influencing a buying decision. Advertising can create a shift in thinking by consumers, which may take different forms.

    However, brand awareness future buying decision effects won’t likely influence consumers to buy the product immediately.

    Finally, advertising ignites viewers desires because of unimportant things and lead many into fraud.

    1.2 Aim and Objectives of Study

    The aim of the study is to investigate the Effect of Advertisement on Consumer Purchase Decision in Food and Beverages Industry. In achieving this aim, the following specific objectives were laid out as follows:

    1. To ascertain various form of advertisement strategies adopted by industry;
    2. To examine the justification for advertisement in an organization; and
    3. To examine the impact of advertisement in purchasing decision of consumers.

    1.3 Significance Of The Study

    There are numerous importance that would be evaluated and generated from this study are the following.

    This study will benefit to business administration and marketing students by aiding and easing their learning.

    For business people, it will help them to know the best way of advertising their products known to the people and to bring about more profit to them,

    Academically, the study will benefit the incoming students aiming at focusing on advertising as their research study. They will be able to retrieve useful information necessary for the study.

    To the society or economy generally this study improved sales and increase profit of industries which will in turn facilitate high rate employment as a result of increasing in product and revenue.

    …

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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