1.1 Introduction
The business environment is constantly changing and thus presenting new opportunities and threats. A manager's task is to correctly analyze the environment and design a marketing mix, which will fit the environment. The ultimate purpose of the environmental analysis is to facilitate the firm's strategic response to the environmental changes. The firm can attain its objective with strategic planning in order to tap from the environmental opportunities. Business organization does not operate in vacuum; it operates within the environment where the production and distribution of goods and services are carried out.
As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Research hypothesis and questions, Limitations of the Study and Definition of technical terms.
1.2 Background of the Study
Business organization is described as a formal system of co-ordination activities of a group of people working co-operatively towards a common goal, under authority and leadership. Meanwhile, no business venture is done in isolation of the prospective investor and customers. Here a business outfit does not command patronages, is not fit to function well. This is why is important to state all business must be co-operate with the environment to avoid business blunders. There are certain key elements or factors that are often considered in the over or total business environment there include among others.
Furthermore, business operations are carried out within an environment that is besieged by a number of problems and constraints. Business exists in an ever changing world where or interacts with and respond to many environmental forces.
Location of any business venture or organization has certain characteristics that must be associated with it before it can take off and flourish else its motive will be defeated. Business administrators must carry out feasibility studies before establishing any such an outfit in any given moment and place. Moreover, there are certain key factors a business administrator must consider, which involves the environment, the location prospective users of the products, accessibility, access roads, and finance. Managers of any such business venture must be very verse in all aspects of management. He must be customer friendly, must exercise a sound academic and professional knowledge of the organizational requirements. The beneficiaries must have cause to invest in the establishment.
The quality of the working personal will be satisfactory encourage quality output. The input-output ration must be missing. The relationship between management and staff must be very cordial so as to attract investors. The relationship between the organization and its neighbors should be encouraging to ensure inter-managerial exchange of resource including sound and professional ideas and manpower technical manpower contributions.
The environment must be devoid of rancor and acrimony so as to attract potential investors and manager of sound managerial and professional acumen. The organizations disposition towards the welfare of its staff must be very dynamic and encouraging to ensure greater productivity and staff satisfaction.
The elastic beauty of the entire environment must be worthy of emulation. Any good administrator must consider recreational facilities vital to the growth of his organization as this will limit the activities of his personnel to the organization area of jurisdiction with unnecessary man-hour losses on frivolities. Any dynamic and promising establishment will be a long term planning rather than short term that is short lived. There will be room for continuity for the growth and development of the organization.
The behavior/activities of the managers should be exemplary since their behavior influences their staff. The general staff disposition and the general administrative demeanor speak volume of the tone of the organization. These various factors influence the life of the organization; the growth and development on the quality of the personnel. The managers must be transparently honest, margin attracts or dispels customers.
Therefore, in Innoson Group Emene Enugu where the research was carried out, the activities that was conducted is to know the Influence of Business Environment on the Promotion of Employee's Performance in Business Enterprises.
1.3 Statement of the Problem
Investigation revealed that the problem and discovered gap of strategic marketing involving marketing-related issues that should be concentrated on in order to maximize companies’ long-term financial performance. One can rightly observe that business operations and organization are mostly carried out within an environment that is besieged by a number of problems and constraints.
There difference in national outlook and individual differences/capacities. There are also diverse natural gifts to the people. Therefore, the environmental factors that could influence any business organization are varied but the restrictive guideline governing the system becomes the major constraint militating against such business venture and the proliferation of business without due environmental consideration.
The dynamic society demands organized and articulated programmes that will determines the degree of acceptability and patronage in a changing business world. Considerations must be given to types of business located in an environment to ensure adequate coverage and protection as these encourage productivity.
However, the organization must choose appropriate technology relevant to their business operation and also react or adapt to the demands of the environment where they are located so the choice of technology and environment will determine the organizational structure which an organization will use to achieve its overall goals. This is because environment and technology determine the three flows of activities in business organization namely input through (technology) and output of activities.
1.4 Aim and Objectives of the Study
The aim of the study is to investigate the Influence of Business Environment on the Promotion of Employee’s Performance in Business Enterprises using Innoson Group Emene Enugu as a case study. In achieving this aim, the following specific objectives were set out as follows:
- To investigate the factors affecting Business Environment on the Promotion of Employee's Performance in Business Enterprises in the area under study.
- To find out if the company has a good relationship with customers and what effect has on business.
- To examine strategic marketing concepts and their relationships with performance measures.
- To determine the level of competition so as to know whether environment is favorable or unfavorable enhancing the performance of employees in the area under study.
1.5 Research Questions
The study came up with research questions so as to be able to ascertain the above stated objectives. The specific research questions for the study are stated below as follows:
- Are the factors affecting Business Environment on the Promotion of Employee's Performance in Business Enterprises in the area under study?
- Is there any good relationship with customers has impact on business?
- What are the strategic marketing concepts and their relationships with performance measures?
- What is the level of competition so as to know whether environment is favorable or unfavorable enhancing the performance of employees in the area under study?
1.6 Research Hypothesis
In order to pursue the objective of this study, the following generalized statements have been designed to guide and aids in obtaining the result for the experiment to be conducted. For this work, the null hypothesis will be represented with H0 while the alternative hypothesis will be represented with hypothesis H1.
Hypothesis One
- H0: There is no significant relationship between strategic marketing and companies’ financial performance
- H1: There is a significant relationship between strategic marketing and companies’ financial performance
Hypothesis Two
- H0: There is no significant effect of Business Environment on the Promotion of Employee’s Performance in Innoson Group Emene Enugu Business Enterprises
- H1: There is a significant effect of Business Environment on the Promotion of Employee’s Performance in Innoson Group Emene Enugu Business Enterprises
1.7 Significance of the Study
The purpose of this work has greatly been outplayed. This work greatly shows that the micro and macro economic situation in the world have necessitated the need to explore the influence of business environment on the productivity of business organization.
Consequently upon this also is the proliferation of business without adequate feasibility studies which will guarantee uninitiated production and liquidity ratio and capital. This study will be beneficial to business organization as it gives numerous reasons why feasibility studies should be conducted in order to establish the organization to be sited to ensure maximum productivity in a competitive market.
Finally, students and potential investors for knowledge acquirement also equipped good future business administrations in any party of the world and for wise investment decisions.
1.8 Scope of the Study
The scope of the research is focused on the Influence of Business Environment on the Promotion of Employee's Performance in Business Enterprises using Innoson Group Emene Enugu as a case study.
1.9 Limitation of the Study
During the course of this study, many things militated against its completion, some of which are:
- Time Constraint: The time frame given to accomplish this project was very short due to school academic calendar and it was carried out under pressure which made the researcher not to implement some necessary features.
- Research material: availability of research material is a major setback to the scope of the study.
- Frequent power failure: This made the researcher append more money on fuel to ensure sustainable power.
- Financial Constraint: Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).
1.10 Definition of Terms
Business Environment: This is a complex and interacting elements or forces which are external to the firms but are currently or potentially of significant consequences to the future performance of the business enterprise.
Organization: This is a deliberate association of two or more individuals working co-operational towards a common objective under authority and leadership.
Business Organization: These are organization primarily oriented towards economic production.
Productivity: A measure of how well resources are bought together in organization and optimally utilized for accomplishing a set of results.
Management: This is the process of directing, coordinating and influencing the operations of organization so as to obtain desired results and enhance performance.
Technology: The science of technical process in a wide, through related field of knowledge. This industrial technology embraces the chemical, mechanical and physical science as these are applied in industrial processes.
Decision Making: This is a series of steps that starts with an identification of problem to be solved, an analysis of information animated in selecting from several alternatives to solve the problem under consideration. It can simply be said to mean a deliberated adoption of means to ends
Effectiveness: The extent to which an organization as a social system, gives certain resources and means, fulfils its objective without incapacitating it means and resources and without placing undue strain upon it members.
