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I am profoundly grateful to everyone who contributed to the successful completion of this project. I am especially grateful to my Supervisor (Name), the Head of Department (Name), and the Lecturers in the Department of Business Administration and Management (BAM) for their invaluable guidance and support. I also acknowledge the contributions of authors and scholars whose works on Marketing Strategy for an E-business provided essential insights. Special thanks go to my study area (and any funding organizations, if applicable) for their financial assistance. I am equally thankful to stakeholders, including mentors, teachers, and colleagues, for their encouragement and support. Finally, I deeply appreciate my family and friends for their patience and unwavering support throughout this journey. Your contributions have been instrumental in making this research a reality.
PRELIMINARY PAGES
CHAPTER ONE
INTRODUCTION
- 1.1 Introduction
- 1.2 Background …
- ⋮
CHAPTER TWO
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
The purpose of this thesis is to find right entry points for Small and mediume–zise en-terprise (SMEs) entering an online market in Kenya. The recent information in Kenyan market shows that number of business are not meeting their objective goals if they stay in their traditional way of doing business despite of competition and as well customers or consumers are into online as a result of internet penetration in this economy. After the introduction of the internet, there is still a shortage of knowledge of e-business market strategies that could enable prospective companies to do business in Kenya. This study seeks to explain B-to-B online business in Kenya and identify access routes which SMEs can explore. Considering the weight of B-to-C as target point for many e-businesses, this study also took an elaborate view on this segment.
The qualitative method of research was used in this study; whereby, online question-naires with questions was sent to existing business in the Kenyan market. In this study, a scientific approach was also used in order to improve validity and credibility of sources of data. Results show that there is increasingly e-business activity in the Kenyan market and companies have had to blend traditional ways of doing business to the mod-ern internet supported approaches. The study aims to bridge an existing knowledge gap by offering possible recommendations for future use by SMEs targeting online business in Kenyan market. Target strategies will be discussed as in a real e-business practice, compared to theoretical part.
1.1 Introduction
… As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Research hypothesis and questions, Limitation of the study and Definition of technical terms.…
This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …
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