Problems and prospects ofmarketing Nigerianmade computer softwares

Problems and prospects of marketing Nigerian made computer softwares

Project / Seminar Material
Reference ID: PS-15498-TM

DEDICATION

This research material titled “Problems and prospects of marketing Nigerian made computer softwares” is dedicated to God for his enabling grace, and to all computer enthusiasts who contributed to make life a pleasant experience during my research documentation.

ACKNOWLEDGEMENT

I extend my sincere gratitude to all those who contributed to the completion of this project. Special thanks to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Computer Science Education, Book Authors and Profound Scholars of existing or related project material on “Problems and prospects of marketing Nigerian made computer softwares” for their invaluable guidance, support, and expertise throughout the journey.

I am also grateful to your study area (mention any funding organizations, if applicable) for their financial assistance. This research would not have been possible without the encouragement and assistance of some stakeholders (mention any mentors, teachers, or colleagues). Additionally, I would like to acknowledge the understanding and patience of my family and friends during this endeavor. Your unwavering support has been a constant source of motivation. Thank you all for being part of this meaningful endeavor.

TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • ⋮
    • 2.4 Empirical Studies

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”

    ABSTRACT

    The study examines the problems and prospects of marketing Nigerian made computer softwares. Posed with the problem of inferiority complex usually associated with Nigerian made goods, various foreign products have edge over indigenous products. Objectives for the study were to critically examine attitude of people towards Nigerian made computer softwares and various ways in which the marketability of Nigerian made softwares can be enhanced. Concerning methodology, fifty (50) computer science students and lecturers were used for the study. Findings from the study revealed that most students face challenges when convincing organizations to use their indigenously developed softwares. The government should create the enabling environment to enable Nigerian computer scientist to strive in the heat of competition from foreign softwares. Quality of computer softwares should be ensured in terms of security, graphics and user friendliness.

    Problems and prospects of marketing Nigerian made computer softwares

    CHAPTER ONE

    1.0 Introduction

    1.1 Background to the Study

    Software produced within Nigeria by its citizens is in other words referred to as Made-in-Nigeria software. There is a big need for Nigeria to produce its own software being a third world developing country. This will drive the development, growth and stability in every sector of her economy and give her a platform for global competition.

    In the year 1988 the government of the day in Nigeria, took a bold step towards encouraging the consumption and patronage of services or products that were produced in Nigerian. This is to drive and if possible help actualize the Decree for enterprise promotion at home. This decree came into being to reduce dominance of imported products in the economy, to drive local profit retainership thereby and creating more jobs amidst other reasons. Between Nigerian independence which came in 1960 till now, the Nigerian economy have experienced so many changes and undergone political and social changes as well which has resulted in both small and big companies losing their businesses. This was caused mainly by ineffective government participation, management, lack of vision or foresight and laid back leadership exhibited towards indigenous firms.

    There is low employment of natural resources and underutilization of manpower which has crumbled the entire economy. This scenario holds a lot of implication implications which can affect the image of a country on the global market and impede foreign exchange.

    This irregularities can cause short supply of products and in some cases could encourage the circulation of fake products due to decline in the income of consumers, shortages caused by fluctuation in household income, bad reputation of indigenous goods, low no zeal for advertising, poor orientation on marketing and a general discontentment for products made in Nigeria (Aire,pp.46-62, 2003:Kalegha et al 2007,p.5).

    However, as the system is becoming democratized coupled with the awareness for self reliance being raised by government which will enhance sustainable growth, it has increased the hope that Nigerians will eventually imbibe the habit of going for our indigenous brands other words called made in Nigeria goods.

    1.2 Statement of the Problem

    Research shows that Nigerians have a preference for foreign goods more than they do for products made in Nigeria (Aire, 2003,pp.46-62; Kolegha et al,p.7 2007). This study was embarked upon to review the acceptability software that came out from the Nigerian market.

    This study will further seek to:

    1. Ascertain the consuming habits of many Nigerians towards locally manufactured software.
    2. Evaluate the major variations that exist between past and current research works on the behavior of consumers towards made-in-Nigerian products.
    1. Ascertain what motivates Nigerian consumers towards the patronage of home produced softwares.

    1.3 Aims and Objectives of the Study

    The aim of this work is to provide a concrete review on the problems and prospects of marketing Nigerian made softwares. The main objective of this study is to examine the challenges of marketing made in Nigeria software .The study also has the following specific objectives:

    1. To examine internal factors influencing software marketing in Nigerian ICT.
    2. To examine external factors affecting software marketing in Nigerian ICT.
    3. To examine internal factors influencing software marketing in Nigeria.
    4. To examine external factors influencing software marketing in Nigeria.

    1.4 Research Methodology

    Data collection method: In this work, data collection method would be adopted to get information from reliable sources In form of questionnaire. These questionnaires is carefully selected for different sectors such as ICT firms and educational institution amongst others.

    Population of the study: This study covers some selected software firms, users and educational institutions in the six geopolitical zones of Nigeria.

    1.5 Research Questions

    The following questions will be addressed in the course of this study:

    1. What attitude do Nigerians have towards made in Nigeria computer softwares?
    2. What current strides have been recorded in research in computer science?
    3. What is marketing and how do Nigerian manufacturers market their Software?
    4. What are the challenges confronting manufacturers of made inNigeria software?
    5. What are the strategies that can be adopted to address these challenges?

    1.6 Research Hypothesis

    The following hypotheses has been developed and would be tested in the

    Hypothesis One

    Ho: Marketing Nigerian software does not have any significant challenge

    Hi: Marketing Nigerian software have any significant challenge

    1.7 Significance of the Study

    The significance of this research study was drawn from the aforementioned objectives, research questions, and hypotheses such that when tested, they could assist in the following forms:

    1. Once the challenges of marketing Nigerian made softwares is understood by the management and line-managers of multinationals and indigenous companies operating in Nigeria, they will be able to adopt the findings and recommendations for effective marketing planning, implementation and control of their operations.
    2. The operators would learn and acquire for adoption, better and more viable types of organizational structure and strategies that will support their operational activities and strategies. With these structures and strategies in place Nigerian populace will be better served with more of the software products in every part of the country.
    3. Academics would be able to use the gaps identified for criticisms, and propound further concepts and theories in the areas of marketing Nigerian made products.
    4. Marketing consultants and researchers would be opportune to understand the challenges facing the marketing of Nigerian made softwares, and possibly carry out further studies on it.
    …

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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