Marketing and Advertising Project Topics for Social Science Students

Discover top Marketing and Advertising project topics to help undergraduate and postgraduate students in Nigeria carry out quality research work. On this platform, you’ll find a well-compiled list of 70 topics, each accompanied by complete research materials in PDF and Microsoft Word (Docx) formats for easy access and download. You can explore our Marketing and Advertising topics below and choose one that aligns with your research aim.

List of Top 70 Marketing and Advertising Project Topics for Social Science Students

Here is the list of Marketing and Advertising project topics; simply CLICK on your preferred TOPIC to view and download the complete material excerpt.

• Evaluating the Impact of Reality TV Endorsements on Mental Health Product Sales (A Case Study of HealthPlus Pharmacy)

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  The Role of Influencer Marketing From Big Brother Naija Contestants on Mental Health Awareness (A Case Study of Jumia Nigeria)

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  Corporate Social Responsibility Initiatives Inspired by Big Brother to Support Mental Health (A Case Study of Dangote Group)

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  Marketing Mental Health Campaigns Through Big Brother Naija: Opportunities and Challenges (A Case Study of Airtel Nigeria)

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  The Effect of Big Brother Brand Partnerships on Public Mental Health Conversations (A Case Study of Pepsi Nigeria)

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  The Influence of Big Brother Sponsorship on Consumer Awareness of Mental Health Issues (A Case Study of Globacom Nigeria)

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  Leveraging Big Brother Naija for Corporate Mental Health Advocacy in Nigeria (A Case Study of Nestlé Nigeria)

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  Business Opportunities Created by Mental Health Awareness on Big Brother Nigeria (A Case Study of Stanbic IBTC)

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  Impact of Nigeria’s Economic Fluctuations on Marketing Budgets (A Case Study of Nigerian Manufacturing Firms)

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  Use of Virtual Reality in Nigerian Marketing Campaigns (A Case Study of Nigerian Tech Innovators)

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  Effectiveness of Cause-Related Marketing in Nigeria (A Case Study of Nigerian Social Initiatives)

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  Strategies for Building Brand Trust in Nigeria’s Competitive Markets (A Case Study of Nigerian Banking Sector)

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  Impact of Mobile Data Costs on Nigerian Digital Advertising Strategies (A Case Study of Nigerian Telecoms)

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  Challenges and Opportunities in Nigerian E-Commerce Advertising (A Case Study of Nigerian Online Marketplaces)

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  Role of Social Media Listening in Nigerian Brand Management (A Case Study of Nigerian Consumer Brands)

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  Influence of Nigerian Youth Culture on Advertising Content (A Case Study of Nigerian Fashion Advertisements)

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  Effectiveness of Point-of-Sale Promotions in Nigerian Retail Outlets (A Case Study of Nigerian Supermarkets)

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  Strategies for Promoting Nigerian Films and Entertainment Abroad (A Case Study of Nigerian Movie Producers)

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  Impact of Digital Transformation on Nigerian Advertising Agencies (A Case Study of Nigerian Media Firms)

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  Challenges of Marketing Sustainable Products in Nigeria (A Case Study of Nigerian Eco-Brands)

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  Use of Chatbots for Customer Engagement in Nigeria (A Case Study of Nigerian Tech Firms)

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  Role of Customer Feedback in Improving Nigerian Advertising Campaigns (A Case Study of Nigerian Consumer Goods Companies)

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  Effectiveness of Cross-Promotional Marketing in Nigeria (A Case Study of Nigerian Telecom and Media Companies)

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  Strategies for Promoting Nigerian Organic Products Locally (A Case Study of Nigerian Organic Food Producers)

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  Impact of Product Placement in Nigerian Media Content (A Case Study of Nigerian TV Shows)

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  Challenges of Influencer Marketing Regulations in Nigeria (A Case Study of Nigerian Social Media Influencers)

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  Role of Corporate Branding in Nigerian Banking Sector (A Case Study of Nigerian Commercial Banks)

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  Effectiveness of Loyalty Apps in Nigerian Retail Stores (A Case Study of Nigerian Supermarkets)

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  Impact of Market Segmentation on Nigerian Marketing Strategies (A Case Study of Nigerian FMCG Companies)

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  Strategies for Engaging Nigerian Diaspora Markets (A Case Study of Nigerian Fashion Brands Abroad)

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  Use of Augmented Reality in Nigerian Advertising Campaigns (A Case Study of Nigerian Tech Firms)

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  Impact of Localization Strategies on Nigerian Brands’ International Expansion (A Case Study of Nigerian Food Brands)

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  Challenges in Digital Advertising Due to Nigeria’s Infrastructure Limitations (A Case Study of Nigerian Ad Agencies)

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  Influence of Nigerian Cultural Festivals on Brand Promotions (A Case Study of Nigerian Beverage Brands)

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  Effectiveness of SMS Marketing in Nigeria’s Rural Areas (A Case Study of Nigerian Microfinance Institutions)

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  Role of Corporate Social Responsibility in Nigerian Brand Image Building (A Case Study of Nigerian Oil Companies)

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  Strategies for Sustainable Marketing in Nigeria (A Case Study of Nigerian Eco-Friendly Brands)

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  Impact of Online Reviews and Ratings on Nigerian Consumer Choices (A Case Study of Nigerian E-Commerce Platforms)

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  Challenges of Marketing to Nigeria’s Youth Demographic (A Case Study of Nigerian Mobile Operators)

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  Use of Data Analytics in Nigerian Marketing Strategies (A Case Study of Nigerian Retail Chains)

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  Effectiveness of Viral Marketing Campaigns in Nigeria (A Case Study of Nigerian Tech Products)

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  Strategies for Promoting Nigerian Handicrafts Internationally (A Case Study of Nigerian Artisans)

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  Influence of Packaging Design on Nigerian Consumer Purchase Decisions (A Case Study of Nigerian Food Packaging)

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  Role of Sponsorship and Event Marketing in Nigeria (A Case Study of Nigerian Sports Brands)

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  Impact of Brand Storytelling on Nigerian Consumer Preferences (A Case Study of Nigerian FMCG Brands)

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  Challenges of Digital Content Creation for Nigerian Brands (A Case Study of Nigerian Media Agencies)

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  Effectiveness of Email Marketing Campaigns in Nigeria (A Case Study of Nigerian E-Commerce Firms)

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  Strategies for Small Nigerian Brands to Compete in Global Markets (A Case Study of Nigerian Tech Startups)

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  Ethical Issues in Nigerian Advertising and Marketing Practices (A Case Study of Nigerian Advertising Agencies)

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  Customer Loyalty Programs and Their Effectiveness in Nigeria (A Case Study of Nigerian Banking Sector)

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  Impact of Social Media Campaigns on Nigerian Youth Political Engagement (A Case Study of Nigerian Political Parties)

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  Influence of Cultural Values on Nigerian Advertising Messages (A Case Study of Nigerian Clothing Brands)

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  Challenges and Opportunities of Omnichannel Marketing in Nigeria (A Case Study of Nigerian Fashion Retailers)

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  The Role of User-Generated Content in Nigerian Brand Engagement (A Case Study of Nigerian E-Commerce Platforms)

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  Evaluating the Effectiveness of Radio Advertising in Nigeria’s Food Industry (A Case Study of Nigerian Food Brands)

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  Content Marketing Strategies for Promoting Nigerian Tourism (A Case Study of Nigerian Tourism Boards)

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  Impact of COVID-19 on Nigerian Consumer Buying Patterns and Advertising Responses (A Case Study of Nigerian Retail Chains)

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  Strategies for Rebranding Nigerian State-Owned Enterprises (A Case Study of Nigerian National Oil Company)

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  Effect of Celebrity Endorsement on Nigerian Brand Loyalty (A Case Study of Nigerian Beverage Brands)

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  Challenges of Digital Payment Advertising in Nigeria (A Case Study of Nigerian Fintech Firms)

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  Influence of Traditional Media on Nigerian Consumer Buying Decisions (A Case Study of Nigerian FMCG Companies)

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  Consumer Perception of Eco-Friendly Brands in Nigeria (A Case Study of Nigerian Eco-Products Companies)

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  Role of Mobile Advertising in Reaching Rural Nigerian Consumers (A Case Study of Nigerian Telecommunication Companies)

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  Brand Positioning Strategies for Nigerian Agricultural Products in International Markets (A Case Study of Nigerian Cocoa Exporters)

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  Effectiveness of Guerrilla Marketing in Promoting Nigerian Startups (A Case Study of Nigerian Tech Companies)

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  Impact of Social Media Influencer Marketing on Nigerian Youth Consumer Behavior (A Case Study of Nigerian Beauty Brands)

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  Digital Marketing Strategies for Small-Scale Nigerian Entrepreneurs (A Case Study of Nigerian Fashion Brands)

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  Strategies for Enhancing Brand Awareness in Nigeria’s Informal Market Sector (A Case Study of Nigerian Local Food Vendors)

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  Assessing the Effectiveness of Instagram and Twitter as Marketing Tools for Product Promotion (A Case Study of Temu Online Marketing Strategy)

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  Effectiveness of Advertising Tools for Successful Marketing of MTN Products

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  The Role of Radio Advertising on the Marketing of Goods and Services in Kwara State (A Case Study of Kwara State Broadcasting Corporation Radio Kwara State)

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  Advertising as a Strategic Instrument in the Marketing of Communication Service (A Case Study of MTN Communication Centre Enugu State)

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  Advertising as a Promotional Tool for Achieving Corporate Marketing Objectives

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  The Role of Outdoor Advertising in Achieving Marketing Growth in the Telecommunication Industry (A Case Study of Selected Telecommunication Institutions in Owerri)

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  The Influence of Advertising in the Marketing of Nigeria Made Product (A Case Study of Nestle Nigeria Plc)