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Marketing (MKT) Project Topics for Social Science Students

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Discover top Marketing project topics to help undergraduate and postgraduate students in Nigeria carry out quality research work. On this platform, you’ll find a well-compiled list of 70 topics, each accompanied by complete research materials in PDF and Microsoft Word (Docx) formats for easy access and download. You can explore our Marketing (MKT) topics below and choose one that aligns with your research aim.

List of Top 70 Marketing Project Topics for Social Science Students

Here is the list of Marketing project topics; simply CLICK on your preferred TOPIC to view and download the complete material excerpt.

Salesforce Motivation, a Means for Achieving Sustained Growth and Increase Market Share (A Case Study of Nigerian Bottling Company Owerri)
The Effect of Packaging on the Consumer (A Case Study of Avon Cosmetics Nig Ltd ABA)
The Effects of Branding on Consumer Product Marketing
An Evaluation of the Effectiveness of Advertising in Changing Consumer Behaviour
Environmental Influences and Their Impact in Marketing Skin Care Product in Nigeria (A Case Study of Unilever PLC)
The Role of Industry Partnerships in Shaping Marketing Education
Effect of Promotional Tools as a Means of SMEs Marketing Strategies
Production Innovation a Tool for Achieving Excellence in the Competitive Market (A Study of Unileuer Nig Ltd Aba)
Cashless Policy and Stock Market Performance in Nigeria
Branding and Trademark in Marketing of Soft Drink in Imo State (A Case Study of Nigerian Bottling Company in Owerri)
The Effectiveness of Physical Distribution of Charis Sachet Water in Enugu Metropolis
The Relevance of Government Regulations and Marketing of Food and Drug Products in Nigeria
Strategies for New Product Introduction in the Market (A Case Study of the Top-Tea Industries Nigeria)
Digital Marketing as an Effective Tool in Achieving Business Expansion in Covid-19 Era (A Case Study of Scib Insurance Brokers)
The Impact of Internet Advertising on Consumer’s Purchase Decision
The Impact of Packaging in the Marketing of Consumer Goods in Nigeria (A Case Study of PZ Plc, Aba)
Analysis of the Importance of Marketing Information System in New Product Development and Planning (A Case Study of Berger Paint Plc)
The Effective Management of Marketing Mix Variables as a Means of Achieving Increase Sales Volume in a Competitive Industry (A Study of Pz Cussons Nig. Plc Lagos)
Advertising and Perceived Usefulness of Skincare Products as Determinants of Purchase and Use by Consumers in Ibadan Oyo State, Nigeria
The Influence of Packaging on Consumer Buying Decisions for Consumer Products in Imo State (A Case Study of Joy Confectioneries Owerri)
The Role of Digital Marketing on Small and Medium Enterprises
An Analysis of Impact of Warehousing on the Efficient Distribution of Soft Drinks (A Case Study of Nigerian Bottling Company Plc, Owerri)
The Role of Marketing Research on the Growth of Nigeria Breweries Plc Aba Abia State (A Case Study of Guinness Nigeria Plc Aba Abia State)
Promotion as a Strategic Instrument in the Sales of Malt Drinks (A Case Study of Guinness Nigeria Plc Enugu Metropolis)
Product Differentiation as a Survival Strategy in a Competitive Marketing Environment
Consumer Acceptability in Market Entrance of Dried Catfish Milt
Service Innovativeness and Sales Performances of Fast Food Firms in Port Harcourt, Rivers State
Significance of Personal Selling in the Marketing of Detergent (A Case Study of Unilever Nigeria Plc)
Impact of Online Marketing on Small and Medium Enterprises (SMEs) in Nigeria
The Effect of Advertising on the Sales of Consumer Goods (A Case Study of Uniliver Nigeria Plc)
Impact of Distribution Network of Fast Moving Consumer Goods
The Application of Product Innovation as an Effective Strategic Tool in a Competitive Market (A Case Study of Unilever Nigeria Plc Aba Abia State)
Effects of Television Advertising on Consumer Purchasing Behaviour
The Impact of Marketing in the Hospitality Industry (A Study of Osborn La-Palm Royal Resort Abakaliki)
Market Segmentation as a Tool for Distributing Pharmaceutical Product in Imo State
The Impact of Product Differentiation Strategy on Sales Performance
Impact of Customers Satisfaction in an Organization
The Role of Experiential Learning in Enhancing Marketing Education Effectiveness
The Impact of Motivation on Sales Force Performance (A Study of Nigeria Bottling Company Plc Owerri)
Relevance of Marketing Information System in the Achievement of Organizational Objective (A Case Study of Nigerian Bottling Company)
Investigating the Financial Resilience of SMEs in Nigeria Post-Subsidy Era
The Roles of Corporate Social Responsibility (CSR) in Building Brand Loyalty
The Influence of Online Marketing on the Performance of Small and Medium Scale Enterprise (SMEs) in Nigeria
The Impact of Sales Promotion on Organization Profitability
The Evaluation of the Influence of Distribution Strategies in the Marketing of Petroleum Product (A Case Study of NNPC Aba Depot)
The Impact of Digital Marketing on Enrollment in Marketing Education Programs
The Impact of Personal Selling in Achieving, Organizational Objective (A Case Study of Mutual Benefit Insurance Company Plc Owerri)
Market Segmentations as a Tool of Achieving Organizational Sales Objectives (A Case Study of Nigeria Bottling Company, Owerri, Imo State)
The Effectiveness of Personal Selling in Marketing of Petroleum Products in Nigeria (A Case Study of Total Nigeria PLC)
An Evaluation of Brand Preference Among Consumers of Beer in Owerri Metropolis (A Case Study of Selected Beer Parlors in Owerri)
The Use of Gamification to Improve Student Engagement in Marketing Education
Effects of Strategic Planning on Growth of SMEs
An Assessment of the Impact of Marketing Segmentation on Production Planning in an Organization
The Impact of Marketing Distribution on Sales Profitability Ginger
Influence of Social Media on Online Marketing of Cosmetic Products in Nigeria
The Effect of Curriculum Design on the Employability of Marketing Education Graduates
Consumer Acceptability in Market Entrance of Dried Catfish Egg
Influence of Celebrity Endorsement on Sales and Patronage of Infinix Smart Phone
The Impact of Online Learning Platforms on Marketing Education Accessibility
Integrating E-Commerce Concepts Into Marketing Education for Modern Learners
The Influence of Branding on the Perception of Marketing Education Institutions
The Effectiveness of Personal Selling Strategies in the Marketing Performance of Cosmetics
Analysis of Digital Marketing Trends for Small and Medium-Sized Enterprises
The Effect of Market Segmentation and Positioning on Company Performance (A Case Study of Selected Textbook Publishing Companies in Owerri)
Effect of Online Marketing on the Sales Volume of an Organization
Social Media as a Tool for Promoting Marketing Education Courses
Sales Force Motivation, a Means for Achieving Sustained Growth and Increase Market Share (A Case Study of Nigeria Bottling Company Owerri)
The Role of Professionalism in Peak Performance and Productivity
The Relevance of Packaging on the Marketing Performance of a Manufacturing Firm (A Case Study of Unilever Nigeria Plc Aba)
Effect of Covid-19 on Domestic Traders in the Manufacturing Industries

Marketing (MKT) Project Topics for Social Science Students

List of Top 70 Marketing Project Topics for Social Science Students

What’s Next After Choosing a Project Topic?

Project Proposal Guideline for Marketing Students

Other Marketing Based Related Topics

Advertising	Buying Decision
Competitive Market	Consumer Goods
Customer Behaviour	Innovation
Market Segmentation	Market Share
Marketing Performance	Sales Force