1.1 Introduction
In this section, the Role of Influencer Marketing from Big Brother Naija Contestants on Mental Health Awareness is discussed, with relevant and recent citations. As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the aim and objectives of the study. Others are significance of the study, scope of work, research hypothesis and questions, limitation of the study and definition of terms.
1.4 Aim and Objectives of the Study
The aim of the study is to assess the role of Influencer Marketing From Big Brother Naija Contestants on Mental Health Awareness. The specific objectives of this study are:
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