The study examined the role of mass media in disseminating agricultural information to oil palm and plantain farmers in Edo state, Nigeria. The specific objectives were to examine the socio-economic characteristics of oil palm and plantain farmers in the study area, Ascertain Respondents’ accessibility to mass media, Ascertain the media type sought for agricultural information, Ascertain Respondents” preference of mass media for seeking agricultural information, Ascertain the perceived role of mass media to the Respondents, Ascertain the constraints faced by Respondents in accessing mass media and finally to Ascertain the problems inhibiting the cultivation of oil palm and plantain in the study area. A total number of 200 respondents were selected randomly and data were collected with the help of well structured Questionnaire and it was validated by expert judgment and analyzed using frequency count, percentage, mean and hypothesis was tested using Pearson Product Moment Correlation.
Result showed that all oil palm farmers were male and most (57.0%) were male for plantain farmers. Both oil palm and plantain farmer’s have a mean age of 53 years and 54 years respectively, with mean farming experience of 12 years for both farmers. Both oil palm and plantain farmers have the most regular access to hybrid variety with mean of 2.68 and 3.86 respectively. It was also observed that majority of the farmer’s sought agricultural information from the television, followed by Newspapers and Radio.
There was significant difference between access to hybrid variety, agro chemicals and its relevance to the respondents for oil palm farmers at (r = – 0.201, P = 0.045), (r = – 0.047, P = 0.013) and (r = 0.0225, P = 0.025) respectively all at 0.05 level of significance. For plantain farmers there was significant difference between respondents’ access to hybrid variety and its relevance at (r = – 0.217, p = 0.030) at 0.05 level of significant. Finally, it is recommended that more efforts should be intensified in providing more agricultural information to farmers through the mass media most especially during the resting hours of the evening and local community viewing centres should be established by government.
