Survival Strategy Adoption by Small Scale Retail Out Let in Nigeria

Survival Strategy Adoption by Small Scale Retail Out Let in Nigeria

Project / Seminar Material
Reference ID: PS-14247-TM

DEDICATION

This research material titled “Survival Strategy Adoption by Small Scale Retail Out Let in Nigeria” is dedicated to God for his enabling grace, and to all computer enthusiasts who contributed to make life a pleasant experience during my research documentation.

ACKNOWLEDGEMENT

I extend my sincere gratitude to all those who contributed to the completion of this project. Special thanks to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Business Administration and Management (BAM), Book Authors and Profound Scholars of existing or related project material on “Survival Strategy Adoption by Small Scale Retail Out Let in Nigeria” for their invaluable guidance, support, and expertise throughout the journey.

I am also grateful to your study area (mention any funding organizations, if applicable) for their financial assistance. This research would not have been possible without the encouragement and assistance of some stakeholders (mention any mentors, teachers, or colleagues). Additionally, I would like to acknowledge the understanding and patience of my family and friends during this endeavor. Your unwavering support has been a constant source of motivation. Thank you all for being part of this meaningful endeavor.

TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • ⋮
    • 2.4 Empirical Studies

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”

    Survival Strategy Adoption by Small Scale Retail Out Let in Nigeria

    CHAPTER ONE

    Introduction

    1.1 Background Of The Study

    Survival strategy involves the development of a well-articulated marketing strategy plan for successful introduction of the product into the market.

    The strategy is not static and would most probably undergo refinement and modification in subsequent stages.

    The marketing strategy deals with the marketing mix co-ordinations that would be used. The market and the marketing budget. It could be broken down into sections,

    1. The first section should describe, the market, size, structure, behavior and the company’s intended share of the possible project consequent on that.
    2. The second part will delve deeper into the marketing mix component, the planned product quality that follows the first, the planned price, distribution and promotion strategy. The section should also include the marketing budget needed to carry out the strategy.
    3. The third section is a fall out from the previous two it describes the long run scales and profit goals based on the first on two section.

    This is the process that continues through development stage as new information is accumulated about the product and the market.

    Several analytical tools are available to firm’s technique risk analysis and bayestan decision theory. They key to whether a product should be developed is whether it will find easily to sufficient market acceptance to return a satisfactory project to its firm. What are the expected minimums to maximum sales help determining risk involved.

    The models for estimating sales adopted by differ depending on whether they are designed to estimate the sales of one tune purchased products, in infriquenting purchased product, or a frequently product (kotlered 210).

    No matter what type of product the first task is to estimate first time purchased, many techniques are available for doing this, the method is to just estimate the market potential and then rate market penetration for each period. The factors like a price etc, which affect penetration, are considered.

    …

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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