The Role of Communication in Enhancing Public Relations in Legal Firms

The Role of Communication in Enhancing Public Relations in Legal Firms

Project / Seminar Material
Reference ID: PS-15174-TM

DEDICATION

This research material titled “The Role of Communication in Enhancing Public Relations in Legal Firms” is dedicated to God for his enabling grace, and to all computer enthusiasts who contributed to make life a pleasant experience during my research documentation.

ACKNOWLEDGEMENT

I extend my sincere gratitude to all those who contributed to the completion of this project. Special thanks to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Human Resource Management (HRM), Book Authors and Profound Scholars of existing or related project material on “The Role of Communication in Enhancing Public Relations in Legal Firms” for their invaluable guidance, support, and expertise throughout the journey.

I am also grateful to your study area (mention any funding organizations, if applicable) for their financial assistance. This research would not have been possible without the encouragement and assistance of some stakeholders (mention any mentors, teachers, or colleagues). Additionally, I would like to acknowledge the understanding and patience of my family and friends during this endeavor. Your unwavering support has been a constant source of motivation. Thank you all for being part of this meaningful endeavor.

TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • ⋮
    • 2.4 Empirical Studies

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”

    ABSTRACT

    Public relations (PR) is an emerging social science dicsipline currently lacking paradigmatic and topic diversity and strongly influenced by practice. The paradigm struggle in public relations is due, in part, to the lack of any consensus as to what constitutes public relations, stemming from the diversity of the practice itself and from its constant adaptation to society’s evolutionary change.

    Therefore, attempts to operationalize the constituent elements of public relations as well as develop measurement scales of those elements should be continued in order to provide empirical evidence about the phenomena of public relations, however it has not dawned on many law firms that public relations plays a paramount role to attract client as opposed to aggressive marketing and use of agency or brokers. Very few studies have documented the role of public relation in enhancing the level of performance in service provision firms.

    The main objective of this study is to find out the role of communication in enhancing Public Relations in Law firms. The study adopted a survey of selected Law firms found in Eldoret town it targeted 334 law firms. A sample of 101 law firms was selected for the study. Questionnaires were used to collect data .The contributions of PR include: effective crisis management, interactive communication and improvement of internal and external communication .The challenges facing PR policy include: lack of finance, hesitant legal partners, lack of employee training, corruption in the media houses and rigid Legal systems in place.

    This research recommend that Law firms train both lawyers, administrators and paralegals on the essence of effective communication in improving PR to enable them appreciate the role of communication in their daily activities, develop comprehensive policy governing effective communication and PR, social analysis to analyze the requirements and have a good media relations.

    The Role of Communication in Enhancing Public Relations in Legal Firms

    CHAPTER ONE

    1.1 Introduction

    … As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Research hypothesis and questions, Limitation of the study and Definition of technical terms.

    …

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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