1.0 Introduction
1.1 Background of the Study
The recognition of the contribution of purchasing research in the industrial and technological development in Nigeria has principal accounted for significant economic development in Nigeria. The contribution of purchasing research is important because Nigeria is striving toward industrialization. Purchasing research part of marketing and the main pilot of commercialization plays a vital role for its success by introducing various findings to effective marketing strategies. This brings to focus on the contribution of purchasing research to business organization purchasing research makes available information.
A vital tool for decision making which is a function of management. The acquisition of information for decision making is achieved through searching, collection and analysis of data obtained. It involves going through old records as well new ones to making comparisons, and selections based on the finding purchasing research is a discipline approach to problems and prospects of ensuring efficiency, and profitability in marketing of goods and services. Purchasing research enables us to see the basic contribution this study will make towards effective and efficient method of harnessing our resources. This will make way for a speedy economic development of Nigeria. The purpose of this project is to show clearly the contribution of purchasing research in business organization.
1.2 Statement of the Problems
Naturally, every business exists to achieve predetermine co-operate objectives. The objectives are normally design to protect the interest of the owners of the business. Therefore, Nigeria breweries plc as the business organisaiton lives to achieve the common interest on the owners. To actualize the goal, the management should be effective and efficient over time, in managing the scare resources of the organization. In as much as management recognize the interest of the owners of the business environment under which the business operates recognizing its social responsibilities to the rural dwellers.
Many business springs up and suddenly folds as a result of various problems with out reading their target objectives. Adequate manpower resources misplacement of priority and mismanagement. These problems have given rise to series of development plan. However, purchasing research is the determination of investigation into the unknown complete market situation, with a view to determining and bringing out facts that can assist in failure planning and decision making processes. It is an investigation into the needs of the people or consumers with respect to goals and services so as to enable the organization attain the noble ideas of the marketing concept. Actually, all business activities is conduct under condition of risks and uncertainly.
The success or failure of any business depends on many factors economic force cutting competitive tendencies etc marketing decision are basically decisions about the future. The future is not easily known and that is why Nigeria breweries should be able to slid analysis and interprets available information towards solving any problems that may comments way these problems also enable us to extend in determining, whether Nigeria breweries plc create job opportunities to the people of the areas.
1.3 Aim and Objectives of the Study
Based on the negative attitude towards the application of the usefulness of purchasing research in the developing economics, the researchers aim in this paper is to show how useful and helpful the contribution of purchasing research could serve as a catalyst of change for better economic development to business organization with particular reference to the Nigeria economy.
The following are specific objective of this research work;
- To determine the contribution of purchasing research in business organization especially in Nigeria breweries plc in Abia State
- To find out how Nigeria breweries plc has been able to create job opportunities to the people of the area
- To identify the major problems that affects the operation of the organization
- To suggest how the company should improve its operation in future
1.4 Research Questions
The study came up with research questions so as to be able to ascertain the above stated objectives. The specific research questions for the study are stated below as follows:
- Is purchasing research important and useful for the success of an organization?
- Can purchasing research help an organization to over come some of its problems in a distress economy?
1.5 Research Hypothesis
In order to pursue the objective of this study, the following generalized statements have been designed to guide and aids in obtaining the result for the experiment to be conducted. For this work, the null hypothesis will be represented with H0 while the alternative hypothesis will be represented with hypothesis H1.
- H0: The traditional model science does not use the deductive and inductive logic (the two logical systems).
- H1: The traditional model science uses the deductive and inductive logic (the two logical systems).
We shall try to explain the meanings of deduction and before revisiting the deductive and inductive logic. Deductive refers to the logical model in which specific expressions of hypothesis are developed on the basis of general principles
1.6 Scope of Study
The geographical coverage of this study is limited to Abia State, out of the numerous communities that make up Aba local government area, four communities were chosen for this study. The essence of this study is to ensure greater efficiency and cost effectiveness of the research.
1.7 Limitations of the Study
It is important to critically evaluate the results and the whole study. The present study has certain limitations that need to be taken into account when considering the study and its contributions. The quality of the research has been discussed in the end of chapter four. However, some of those limitations can be beneficial for future research under the same theme. Another limitation of study is the perspective adopted.
Instead of trying to understand the market process in general this study has been first and foremost limited to the buyer organization perspective, although the study has also taken into account other views along theoretical, analysis, the main perspective from which conclusions are drawn is that of the buyer. This can thus also be seen as a limiting factor in this study.
1.8 Definition of Terms
The following terms used in this study should be taken to mean the following
Marketing:
Marketing is a set of human activity directed at satisfying needs and wants through exchange process.
Purchasing:
This is defined as a systematic, gathering recording and analyzing of data about problems relating to the marketing, of goods and services.
Analysis:
Means to get meaning out of the data
Systematic:
It is a step by step method of finding solution to a problem.
