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Motivation of Customers as Essential Tool in Financial Institution

Motivation of Customers as Essential Tool in Financial Institution

Project / Seminar Material
Reference ID: PS-11386-TM

DEDICATION

This research material titled “Motivation of Customers as Essential Tool in Financial Institution” is dedicated to God for his enabling grace, and to all computer enthusiasts who contributed to make life a pleasant experience during my research documentation.

ACKNOWLEDGEMENT

I extend my sincere gratitude to all those who contributed to the completion of this project. Special thanks to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Banking and Finance (BF), Book Authors and Profound Scholars of existing or related project material on “Motivation of Customers as Essential Tool in Financial Institution” for their invaluable guidance, support, and expertise throughout the journey.

I am also grateful to your study area (mention any funding organizations, if applicable) for their financial assistance. This research would not have been possible without the encouragement and assistance of some stakeholders (mention any mentors, teachers, or colleagues). Additionally, I would like to acknowledge the understanding and patience of my family and friends during this endeavor. Your unwavering support has been a constant source of motivation. Thank you all for being part of this meaningful endeavor.

TABLE OF CONTENTS

PRELIMINARY PAGES


CHAPTER ONE

INTRODUCTION


    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • 2.4 Empirical Studies

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”

    ABSTRACT

    This research work clearly brings out the motivational tools used by financial institution for attainment of financial goal. The topic “motivation of customer as essential tool in financial institution” is very essential to be used by institution. For it least for profit maximization. This motivation is applied to retain and gain more customers for institution like Banks.


    Motivation of Customers as Essential Tool in Financial Institution

    CHAPTER ONE


    Introduction

    1.1 Problem Identification

    Motivation of customers is a very important tool to be used by financial institution like banks.

    Therefore I want to investigate the benefits of banks if they (customers) are being motivated by banks.

    Banks can motivate customers by giving sales promotion, increasing the interest rate of depositors especially those that operate savings account, giving loans to prime customers when such cases instruments or article for example, “treasury bills, certificates for deposit”. These financial instruments should be issued at a lower rate to customers, also reducing the interest rate of loans can motivate customers to petronise such institution e.g. bank.


    1.2 The Rationale Of Study

    The rationale of this study can be said to be very essential, assuming we are to understand and influence motivation. The important reason of this study could be said to be: guiding against past experience. Not maintaining good relationship with customers an render such a financial institution at liquidation, therefore the past experience of not patronizing banks could be brough to its abrupt end if this study will be absolutely followed.

    This study provide an avenue for banks to amend past experience.

    The reason could also be said also to be profit reformation. In most cases, banks misuse the opportunity of profit maximization, in order to avert this, motivational process is a very good example to regain such profit.

    For customers to know their rights and obligation, it is the right of customers to be motivated and their duty of patronage is certain, there for the reason of motivation process is important.


    1.3 Significance Of Study

    The study will be of immense benefit to the institution under study e.g Banks. The finding and recommendations of this study shade to be of great importance to the management of a particular financial institution in dealing with problems relating to motivational process. However, the study shall be of great help to the financial institution to have a good working relationship with their customers.

    The study shall also be useful to scholars and researchers who are interested in carrying out research work based on the area of motivation in an institution.

    The study will also help some financial institution to defeat the cause of backwardness of some of our Banks which also dwindle the rate of income and profit of the institution and the way some of these problems could be solved.


    1.4 Definitions Of Terms

    In the cause of going through this project work, some of the words and phrase which are very vital and relevant to the project topic were encountered.

    For the purpose of this study the following are defined as follows:

    1. Motivation:

    This is meeting the social and psychological needs of the customers in the fulfillment of an organization goals.

    2. Financial institution:

    A large important organization that has a particular purpose which is connected with money eg. Bank

    3. Essential Tool:

    An important instrument that is extremely necessary in a particular situation or for a particular activity.

    4. Patronage:

    The support especially financial, that is given to a person or an organization.

    5. Dwindle:

    The become gradually less or smaller.

    6. Increase income/profit:

    Greater amount of money that a person or an organization earns from work or business.

    7. Interest Rate:

    Financially, is the extra money that you pay back when you borrow money or that you receive when you invest money.

    8. Variables:

    Often changing or something likely to change.

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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