1.1 Introduction
In this section, Optimized Cloud-Based CRM Integration Strategy to Enable Seamless Cross-Departmental Data Flow is discussed, with relevant and recent citations. As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the aim and objectives of the study. Others are significance of the study, scope of work, research hypothesis and questions, limitation of the study and definition of terms.