Public Relations as a Tool for Conflict Management in the Niger Delta Region

Public Relations as a Tool for Conflict Management in the Niger Delta Region

Project / Seminar Material
Reference ID: PS-13926-TM

DEDICATION

This research material titled “Public Relations as a Tool for Conflict Management in the Niger Delta Region” is dedicated to God for his enabling grace, and to all computer enthusiasts who contributed to make life a pleasant experience during my research documentation.

ACKNOWLEDGEMENT

I extend my sincere gratitude to all those who contributed to the completion of this project. Special thanks to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Business Administration and Management (BAM), Book Authors and Profound Scholars of existing or related project material on “Public Relations as a Tool for Conflict Management in the Niger Delta Region” for their invaluable guidance, support, and expertise throughout the journey.

I am also grateful to your study area (mention any funding organizations, if applicable) for their financial assistance. This research would not have been possible without the encouragement and assistance of some stakeholders (mention any mentors, teachers, or colleagues). Additionally, I would like to acknowledge the understanding and patience of my family and friends during this endeavor. Your unwavering support has been a constant source of motivation. Thank you all for being part of this meaningful endeavor.

TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • ⋮
    • 2.4 Empirical Studies

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”

    ABSTRACT

    This study deals with public relations as a tool for conflict management in the Niger Delta (A Case Study of Niger Delta Development Commission). The specific area of study is Port- Harcourt Umuahia, Owerri and Yenogoa.

    Some hypotheses were put up to guide during the research work.

    Literature review and some reference were made to relate the contemporary conflict in the region by the researcher in chapter two of this work.

    The researcher then used questionnaire oral interview and direct observation for collecting the necessary data and information required the Yaro Yamemi statistical tool was used to determine the sample size. The validity and reliability of instruments were shown.

    In chapter four, the researcher presented and analyzed the data gotten from the questionnaire by using simple tables and percentages. Also the hypothesis put up were vividly fasted using the chi-square formula.

    Finally at chapter five, findings of the study shown that ecological degradation is the major cause of the conflict in the Niger Delta and public relations plays a major role in the management of the conflict and its tools are very effective.

    Some conclusions were drawn and recommendation made at last. Suggestions for further study was also given.

    Public Relations as a Tool for Conflict Management in the Niger Delta Region

    CHAPTER ONE

    Introduction

    1.1 Background To The Study

    Public relations were not generally a full-time profession until after the first world war-1914-1918. The first practitioners were the press agents of the 1900’s. During that period, public relations was not recognized as a public relations were restricted to publicity and commercial notices (Thompson 2003:39). A change in the traditional public relations practices came first in the united states when IVY L. Lee, a journalist was hired in 1906 as a publicity adviser to a private industrial establishment (a group of anthracite operators) for image creation improved workers attitude and improved cooperate and competitive policy formulation with the aim of achieving the organization’s goals. (Benton 1974:285) Public relations become recognized as a management function. The emergence of public relations as a management function led to further improvement on public relations tolls like public opinion, publicity, advertising propaganda press release conference etc. government agencies began to hire experienced people for publicity function in the 1920’s during that period further development of public relation’s practices was achieve public relations is the art and science of achieving harmony with the environment through mutual understanding based on truth and full information (black 1989:210). This means that public relations is a distinctive management function which helps in establishing and maintaining mutual lines of communication, understanding acceptance and cooperation between a organization and its public.

    As a management function, public relations play a vital role in formulation of competitive business strategies such as cooperate planning research marketing information and other from of business intelligence geared towards the realization of the organizations goals. (Gruing 1994:33) Organization public relations management and policy formulation came after the world war 11 (1938-1945) particularly in west Europe. After the war organized public relations penetrated into Asia, Africa and latin America through colonialism. The British west African public service for instance had the public relations department in 1945.(Omeokwe 1997:33).

    …

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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