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Assessing the Effectiveness of Social Media Entrepreneurship in Our Contemporary Business Society

Assessing the Effectiveness of Social Media Entrepreneurship in Our Contemporary Business Society

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DEDICATION

This research material, titled “Assessing the Effectiveness of Social Media Entrepreneurship in Our Contemporary Business Society” is dedicated to God for His boundless grace and guidance. It is also a tribute to all computer enthusiasts whose contributions made my research journey smoother and enriched my documentation process, making the experience truly fulfilling.



ACKNOWLEDGEMENT

I am profoundly grateful to everyone who contributed to the successful completion of this project. I am especially grateful to my Supervisor (Name), the Head of Department (Name), and the Lecturers in the Department of Entrepreneurship for their invaluable guidance and support. I also acknowledge the contributions of authors and scholars whose works on Assessing the Effectiveness of Social Media Entrepreneurship in Our Contemporary Business Society provided essential insights. Special thanks go to my study area (and any funding organizations, if applicable) for their financial assistance. I am equally thankful to stakeholders, including mentors, teachers, and colleagues, for their encouragement and support. Finally, I deeply appreciate my family and friends for their patience and unwavering support throughout this journey. Your contributions have been instrumental in making this research a reality.



TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • ⋮
    • 2.4 Empirical Studies
    • 2.5 Research Gaps
    • 2.6 Summary of Literature Review

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”


    Assessing the Effectiveness of Social Media Entrepreneurship in Our Contemporary Business Society

    CHAPTER ONE

    1.1 Background To The Study

    The concept “social media” is used to define group interactive communication”. The “group” in this definition represents “social” content of the definition. According Suomen Toivo− Think Tank (2012), social media constitute a kind of current information network and information technology in which interactive communication emanates in which the user produces the content of information and proceeded by the establishment and maintenance of interpersonal relationships. A social media services include content sharing, web communities, or an Internet forum (Sanastokeskus, 2010). According to Kaplan and Heinlein (2010), social media facilitates the generation and exchange of information of its content. Therefore the users are active in the formation and exchange of information rather than being passive (Sweeter and Laricsy, 2008). The various types of social media include Facebook, Twitter, YouTube, Google+, MySpace, Skype, Instagram, Flipagram, what Sapp, 2go, and BBM.

    According to Suomen Toivo- Think Tank (2012), the advantages of social media consist of openness, collaboration, social networking and social interaction, participation. The research therefore seek to conduct an appraisal of “Assessing the effectiveness of social media entrepreneurship in our contemporary business society”

    1.2 Statement of the Problem

    The social provides a social platform for interactive communication and information exchanges and has exacted great influences among social groups and the society at large. Considering the huge traffic of people on the platform it has become an easy means to disseminate information to the public. However it is pertinent to note that the adverse effect of the social media is greatly destructive especially on the image and brand of product or service or on a firm, individual or group of individual. This because information on the social media is unregulated and could sometime be biased and presumptuous. Also the number of bloggers is uncontrolled and unregulated thereby posing great danger for the dissemination of wrong informations.The problem confronting the research is to proffer an appraisal of “Assessing the effectiveness of social media entrepreneurship in our contemporary business society”

    1.3 Objectives of the Study

    To determine the effectiveness of social media entrepreneurship in our contemporary business society”

    “Social media” is used to define group interactive communication”. The “group” in this definition represents “social” content of the definition. According Suomen Toivo− Think Tank (2012), social media constitute a kind of current information network and information technology in which interactive communication emanates in which the user produces the content of information and proceeded by the establishment and maintenance of interpersonal relationships. A social media services include content sharing, web communities, or an Internet forum (Sanastokeskus, 2010). According to Kaplan and Heinlein (2010), social media facilitates the generation and exchange of information of its content. Therefore the users are active in the formation and exchange of information rather than being passive (Sweeter and Laricsy, 2008).

    The various types of social media include Facebook, Twitter, YouTube, Google+, MySpace, Skype, Instagram, Flipagram, what Sapp, 2go, and BBM. According to Suomen Toivo- Think Tank (2012), the advantages of social media consist of openness, collaboration, social networking and social interaction, participation.

    1.4 Research Questions

    1. What is social media entrepreneurship?
    2. What is the effect of social media in contemporary society?

    1.5 Significance of the Study

    The research seek to “Assess the effectiveness of social media entrepreneurship in our contemporary business society”

    A social media services include content sharing, web communities, or an Internet forum (Sanastokeskus, 2010). According to Kaplan and Heinlein (2010), social media facilitates the generation and exchange of information of its content. Therefore the users are active in the formation and exchange of information rather than being passive (Sweeter and Laricsy, 2008).

    The various types of social media include Facebook, Twitter, YouTube, Google+, MySpace, Skype, Instagram, Flipagram, what Sapp, 2go, and BBM.

    According to Suomen Toivo- Think Tank (2012), the advantages of social media consist of openness, collaboration, social networking and social

    1.6 Research Hypothesis

    Ho “The effectiveness of social media entrepreneurship in our contemporary business society is Low

    Hi “The effectiveness of social media entrepreneurship in our contemporary business society is high

    1.7 Scope of the Study

    The study focuses on assessing the effectiveness of social media entrepreneurship in our contemporary business society

    1.8 Limitations of the Study

    Geographical constraint and logistics were encountered in the conduct of the research.

    1.9 Definition of Terms

    Social Media Defined

    The concept “social media” is used to define group interactive communication”. The “group” in this definition represents “social” content of the definition. According Suomen Toivo− Think Tank (2012), social media constitute a kind of current information network and information technology in which interactive communication emanates in which the user produces the content of information and proceeded by the establishment and maintenance of interpersonal relationships.

    …

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …

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