Introduction
1.1 Background Of The Study
The role of public relations is very important in our organization. Public relations is an important area of management on which both business and non-business organizations depend directly or indirectly for their continued existence. Public relations touch all aspect of the corporate life and operations of every organization from production and personnel to finance and marketing management.
Public relations has to do with communication, information, internal/external goodwill or reputation and different relationships of all of which every organization needs to continue existing. Public relations holds the key for mutual understanding between the government in contemporary societies and their citizens, other organizations and their international community.
Despite all these things that public relations does, it has remained in many countries, as one of the least understands area of modern management.
Many public relations practitioners have not sufficiently exposed themselves to the right education or body of knowledge in public relations that will make them true professional, some people outside the profession have very narrow derogatory and wrong perceptions of what this management discipline does or is all about. Sometimes, corporate
Bribes are called PR and public relations managers or executives are regarded as mere press or publicity agents, errand boys, party organizers and cover-up gimmicks for experts and cover-up gimmicks for experts that are hired.
It should be noted that public relations activities are done in order to complement the survival goals of any business organization and every non-profit organization. Marketers should strive to understand mechanics of the complementary tool-PR. According to Anyanwu (2005:231), most firms has found it lucrative to engage in public relations related activities because of their size of operations and the associated complex problems. These business organizations depend on one another as well as their customers for survival. If a marketing organization like Pz Nigeria plc, Aba does not meet up with their customer’s orders due to one problem or the other, a problem may exist between the company and its customers. In this case, public relations can perform some magic to resolve the dispute. Anyanwu (2005:231), posit that a public relations conscious firm will immediately communicate the reasons for its inability to meet the orders as stipulated. It will go further to provide assurance to the customers. From the above introduction, we bring in a definition of public relations as “the deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public”.
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