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The Role of Public Relations in Marketing Organization A Case Study of PZ Cussons Nigeria Plc Aba

The Role of Public Relations in Marketing Organization

Project / Seminar Material
Reference ID: PS-11015-TM

DEDICATION

This research work titled "The Role of Public Relations in Marketing Organization (A Case Study of PZ Cussons Nigeria Plc, Aba)" is dedicated to God for his enabling grace and to all computer enthusiasts who help to make life a pleasant experience.

ACKNOWLEDGEMENT

I owe my indebtedness to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Public Administration (PA), Book Authors and Profound Scholars of existing/related research material for your moral support that facilitated the successful completion of my (Tertiary Institution level). I am grateful to God Almighty and my parent for their financial support in my career. I really appreciate you all for everything, Thank you very much.

The Role of Public Relations in Marketing Organization (A Case Study of PZ Cussons Nigeria Plc, Aba)

PRELIMINARY PAGES


CHAPTER ONE

Introduction

CHAPTER TWO

Literature Review

CHAPTER THREE

Research Methodology

CHAPTER FOUR

Data Presentation and Analysis

CHAPTER FIVE

Summary, conclusion and Recommendation

List Of Tables

ABSTRACT

This study was necessitated by the need to find out the role of Public Relations in our marketing organization and to know how well it is used as a promotional tool in the marketing organization, thus this topic “The Role of Public Relations in Marketing Organization”, a case study of PZ Cussons Nigeria Plc, Aba.

In chapter one, we were made to understand that Public Relations has often been understood in effect and that most organization only involved themselves in production of goods and services failing to realize what PR can do in the promotion of those goods and services.

Chapter two has to do with current literature review relevant to the study of Public Relations activities in an organization.

Chapter three indicated the research design, data collection instruments, and the method used. In chapter four, the presentation and analysis of data were presented. The data collected were analyzed based on the responses collected from both the questionnaire and oral interviews classification of sample units were also stated here.

Finally, chapter five presented the summary of findings restatement of the problem, conclusions, recommendations and suggestions for further study.

The Role of Public Relations in Marketing Organization (A Case Study of PZ Cussons Nigeria Plc, Aba)

CHAPTER ONE

Introduction

1.1 Background Of The Study

The role of public relations is very important in our organization. Public relations is an important area of management on which both business and non-business organizations depend directly or indirectly for their continued existence. Public relations touch all aspect of the corporate life and operations of every organization from production and personnel to finance and marketing management.

Public relations has to do with communication, information, internal/external goodwill or reputation and different relationships of all of which every organization needs to continue existing. Public relations holds the key for mutual understanding between the government in contemporary societies and their citizens, other organizations and their international community.

Despite all these things that public relations does, it has remained in many countries, as one of the least understands area of modern management.

Many public relations practitioners have not sufficiently exposed themselves to the right education or body of knowledge in public relations that will make them true professional, some people outside the profession have very narrow derogatory and wrong perceptions of what this management discipline does or is all about. Sometimes, corporate

Bribes are called PR and public relations managers or executives are regarded as mere press or publicity agents, errand boys, party organizers and cover-up gimmicks for experts and cover-up gimmicks for experts that are hired.

It should be noted that public relations activities are done in order to complement the survival goals of any business organization and every non-profit organization. Marketers should strive to understand mechanics of the complementary tool-PR. According to Anyanwu (2005:231), most firms has found it lucrative to engage in public relations related activities because of their size of operations and the associated complex problems. These business organizations depend on one another as well as their customers for survival. If a marketing organization like Pz Nigeria plc, Aba does not meet up with their customer’s orders due to one problem or the other, a problem may exist between the company and its customers. In this case, public relations can perform some magic to resolve the dispute. Anyanwu (2005:231), posit that a public relations conscious firm will immediately communicate the reasons for its inability to meet the orders as stipulated. It will go further to provide assurance to the customers. From the above introduction, we bring in a definition of public relations as “the deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public”.

…

CHAPTER TWO

2.0 Literature Review

2.1 Introduction

This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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