This page presents an excerpt of the available research material, including the Preliminary Pages, Table of Contents, Abstract, Chapters One to Five, and References. It provides a comprehensive overview of the study, enhancing readability and accessibility for students, and researchers seeking complete material on the topic stated above.
I am profoundly grateful to everyone who contributed to the successful completion of this project. I am especially grateful to my Supervisor (Name), the Head of Department (Name), and the Lecturers in the Department of English Language for their invaluable guidance and support. I also acknowledge the contributions of authors and scholars whose works on A Lexico-Semantic Study of the Language of Advertisement in Pidgin English provided essential insights. Special thanks go to my study area (and any funding organizations, if applicable) for their financial assistance. I am equally thankful to stakeholders, including mentors, teachers, and colleagues, for their encouragement and support. Finally, I deeply appreciate my family and friends for their patience and unwavering support throughout this journey. Your contributions have been instrumental in making this research a reality.
This work concern on how the meaning of the words/lexis can be utilized in the language of advertisement in Pidgin English. The aim of study is to examine the lexico-semantics study of the language of advertisement in Nigerian Pidgin English. In achieving this aim, the following objectives were set out to determine the features of Nigerian Pidgin English in the advertisements by Fresh FM in Ado-Ekiti, determine the possible effects of lexical variation Nigerian pidgin, and determine how lexico-semantic variation in pidgin affects international intelligibility and acceptability of the language of advertisement in Nigerian pidgin. Nigeria English which is being patterned to express the unaccustomed concepts in the Nigerian environment, therefore, borrows from the pidgin and Nigerian English share elements of the lexico-semantic variation in Nigeria pidgin. Furthermore, the result shows that Nigerian pidgin have a significant for advertisement purpose since it combine of both and indignant languages.
1.1 Introduction
This work examines the lexico semantic features in Advertisement using selected radio jingles and their significance. It also finds out that, some of the features, like coinages and semantic shift occur more than other, Such as semantic transfer, analogy etc.
As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Limitations of the Study and Definition of technical terms.
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