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Sparklyn A Lexico-Semantic Study of the Language of Advertisement in Pidgin English
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A Lexico-Semantic Study of the Language of Advertisement in Pidgin English

This page presents an excerpt of the research material, providing a comprehensive overview of the study. It includes the Preliminary Pages, Table of Contents, Abstract, Chapters One to Five, and References, making it accessible and informative for students, researchers, and other readers interested in the topic of this study. Acknowledgement is also included, expressing gratitude to the individuals, institutions, and resources that contributed to the successful completion of the research, with materials and information sourced from the online platform sparklyn.com.ng, which provided valuable academic support.

ABSTRACT

This work concern on how the meaning of the words/lexis can be utilized in the language of advertisement in Pidgin English. The aim of study is to examine the lexico-semantics study of the language of advertisement in Nigerian Pidgin English. In achieving this aim, the following objectives were set out to determine the features of Nigerian Pidgin English in the advertisements by Fresh FM in Ado-Ekiti, determine the possible effects of lexical variation Nigerian pidgin, and determine how lexico-semantic variation in pidgin affects international intelligibility and acceptability of the language of advertisement in Nigerian pidgin. Nigeria English which is being patterned to express the unaccustomed concepts in the Nigerian environment, therefore, borrows from the pidgin and Nigerian English share elements of the lexico-semantic variation in Nigeria pidgin. Furthermore, the result shows that Nigerian pidgin have a significant for advertisement purpose since it combine of both and indignant languages.

CHAPTER ONE

1.1 Introduction

This work examines the lexico semantic features in Advertisement using selected radio jingles and their significance. It also finds out that, some of the features, like coinages and semantic shift occur more than other, Such as semantic transfer, analogy etc.

As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Limitations of the Study and Definition of technical terms.

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CHAPTER TWO

LITERATURE REVIEW

2.1 Introduction

This chapter focuses on the review of related literature. A literature review presents current knowledge, as well as theoretical and methodological contributions, related to A Lexico-Semantic Study of the Language of Advertisement in Pidgin English. It documents the state of the art on the subject under study and provides a comprehensive survey of existing literature. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …

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