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A Study on the Social Effect of Advertising on the Nigeria Students

A Study on the Social Effect of Advertising on the Nigeria Students

Project / Seminar Material
Reference ID: PS-6892-TM

DEDICATION

This research work titled "A Study on the Social Effect of Advertising on the Nigeria Students" is dedicated to God for his enabling grace and to all computer enthusiasts who help to make life a pleasant experience.

ACKNOWLEDGEMENT

I owe my indebtedness to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Sociology, Book Authors and Profound Scholars of existing/related research material for your moral support that facilitated the successful completion of my (Tertiary Institution level). I am grateful to God Almighty and my parent for their financial support in my career. I really appreciate you all for everything, Thank you very much.

TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • ⋮
    • 2.4 Empirical Studies

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”

    A Study on the Social Effect of Advertising on the Nigeria Students

    CHAPTER ONE

    Statement Of Problem

    Advertising, like other promotional techniques, informs, persuades and reminds. It can change consumer’s beliefs, attitudes, images, and behaviour. But for advertising to be effective on national level, enormous expenditures are required.

    Successful advertisements do not merely entertain, try to persuade the audience to buy, this is where the problem lies. People tend to have the notion that this persuasive quality of advertising has social effect on its audience, especially on students because they are still within the age of being influenced by the media. Hence, the essence of this study is to take a critical look into the social effects on Nigeria students having OSPOLY students as the population.

    Research Questions

    In a bid to research into the social effect of advertising on Nigerian students, the following research question would be asked.

    1. To what extent has advertising impact positively on Nigerian students?
    2. Does advertising distort reality in Nigerian students?
    3. To what extent does the exposure of advertising causes anti-social behaviour.
    4. How has advertising by exposing Nigerian student to model product and services improved their life style?
    5. To What extent can advertising influence on Nigerian student be controlled?

    Purpose Of The Study

    The purpose of this study is not only toward identifying the social effect of advertising on Nigerian students, but also to find possible solution to which the bad effect could be controlled.

    It also examines how advertising can be used to change negative behaviour in Nigerian students. For example, reducing materialism in students; intake of alcohol, indecent dressing/behaviour, among others.

    The can as well help both the advertisers and the agency to monitor and regulate their advertisement contents.

    Significance Of The Study

    The importance of this work is that it will help researchers carry similar study. It will also add to the wealth of knowledge on the effect of advertising. This study will help to identify the social effect of advertising on Nigerian students. Finally it will provide the basis for state holders in planning advertising message

    …

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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