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Sparklyn A Study on the Social Effect of Advertising on the Nigeria Students
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A Study on the Social Effect of Advertising on the Nigeria Students

This page presents an excerpt of the research material, providing a comprehensive overview of the study. It includes the Preliminary Pages, Table of Contents, Abstract, Chapters One to Five, and References, making it accessible and informative for students, researchers, and other readers interested in the topic of this study. Acknowledgement is also included, expressing gratitude to the individuals, institutions, and resources that contributed to the successful completion of the research, with materials and information sourced from the online platform sparklyn.com.ng, which provided valuable academic support.

TABLE OF CONTENTS

PRELIMINARY PAGES

  • Title page
  • Approval page
  • Dedication
  • Acknowledgement
  • Table of Contents
  • Abstract

CHAPTER ONE

INTRODUCTION

  • 1.1 Introduction
  • 1.2 Background of Study
  • 1.3 Statement of the Problem
  • 1.4 Aim and Objective of the Study
  • 1.5 Research Questions
  • 1.6 Research Hypothesis
  • 1.7 Significance of Study
  • 1.8 Scope of Study
  • 1.9 Limitations of the Study
  • 1.10 Operational Definition of Terms

CHAPTER TWO

LITERATURE REVIEW

  • 2.1 Introduction
  • 2.2 Conceptual Review
  • 2.3 Theoretical Framework
  • ⋮
  • 2.4 Empirical Studies
  • 2.5 Research Gaps
  • 2.6 Summary of Literature Review

CHAPTER THREE

RESEARCH METHODOLOGY

  • 3.1 Introduction
  • 3.2 Research Design
  • 3.3 Population of Study
  • 3.4 Sampling and Sampling Technique
  • 3.5 Validation of Research Instrument
  • 3.6 Method of Data Collection
  • 3.7 Method of Data Analysis
  • 3.8 Questionnaire Administration
  • 3.9 Ethical Consideration
  • 3.10 Statistical Analysis

CHAPTER FOUR

DATA ANALYSIS, RESULT AND DISCUSSION

  • 4.1 Introduction
  • 4.2 Presentation and Analysis of Data
  • 4.3 Re-statement of Research Questions
  • 4.4 Test of Hypotheses
  • 4.5 Discussion of Findings

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

  • 5.1 Introduction
  • 5.2 Summary of Findings
  • 5.3 Conclusion
  • 5.4 Recommendation
  • 5.5 Suggestion for Further Study

REFERENCES

APPENDIX A - “QUESTIONNAIRE”

CHAPTER ONE

Statement Of Problem

Advertising, like other promotional techniques, informs, persuades and reminds. It can change consumer’s beliefs, attitudes, images, and behaviour. But for advertising to be effective on national level, enormous expenditures are required.

Successful advertisements do not merely entertain, try to persuade the audience to buy, this is where the problem lies. People tend to have the notion that this persuasive quality of advertising has social effect on its audience, especially on students because they are still within the age of being influenced by the media. Hence, the essence of this study is to take a critical look into the social effects on Nigeria students having OSPOLY students as the population.

Research Questions

In a bid to research into the social effect of advertising on Nigerian students, the following research question would be asked.

  1. To what extent has advertising impact positively on Nigerian students?
  2. Does advertising distort reality in Nigerian students?
  3. To what extent does the exposure of advertising causes anti-social behaviour.
  4. How has advertising by exposing Nigerian student to model product and services improved their life style?
  5. To What extent can advertising influence on Nigerian student be controlled?

Purpose Of The Study

The purpose of this study is not only toward identifying the social effect of advertising on Nigerian students, but also to find possible solution to which the bad effect could be controlled.

It also examines how advertising can be used to change negative behaviour in Nigerian students. For example, reducing materialism in students; intake of alcohol, indecent dressing/behaviour, among others.

The can as well help both the advertisers and the agency to monitor and regulate their advertisement contents.

Significance Of The Study

The importance of this work is that it will help researchers carry similar study. It will also add to the wealth of knowledge on the effect of advertising. This study will help to identify the social effect of advertising on Nigerian students. Finally it will provide the basis for state holders in planning advertising message

…

CHAPTER TWO

LITERATURE REVIEW

2.1 Introduction

This chapter focuses on the review of related literature. A literature review presents current knowledge, as well as theoretical and methodological contributions, related to A Study on the Social Effect of Advertising on the Nigeria Students. It documents the state of the art on the subject under study and provides a comprehensive survey of existing literature. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …

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