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Assessing Participatory Research for Effective Design of Health Communication

Assessing Participatory Research for Effective Design of Health Communication

Project / Seminar Material
Reference ID: PS-1407-TM

DEDICATION

This research material titled “Assessing Participatory Research for Effective Design of Health Communication” is dedicated to God for his enabling grace, and to all computer enthusiasts who contributed to make life a pleasant experience during my research documentation.

ACKNOWLEDGEMENT

I extend my sincere gratitude to all those who contributed to the completion of this project. Special thanks to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Art and Design, Book Authors and Profound Scholars of existing or related project material on “Assessing Participatory Research for Effective Design of Health Communication” for their invaluable guidance, support, and expertise throughout the journey.

I am also grateful to your study area (mention any funding organizations, if applicable) for their financial assistance. This research would not have been possible without the encouragement and assistance of some stakeholders (mention any mentors, teachers, or colleagues). Additionally, I would like to acknowledge the understanding and patience of my family and friends during this endeavor. Your unwavering support has been a constant source of motivation. Thank you all for being part of this meaningful endeavor.

ABSTRACT

The aim of this research is to determine the levels of participation in all the stages of the production of the radio programFlava. Health interventions are beginning to incorporate the use of audience participation in their research process although for some, participation is just a talk rather than a walk.The major objectives of this thesis are to assess participatory research in health interventions for effective communication and behaviour change; determine the extent to which the audience is involved in the research process of the radio programme Flava and establish how the participatory approach to research in the production of Flava can be used in radio programming.

Flavatried to use participatory approaches in every aspect of production therefore thiswork attempts to look at how well the audience was involved and its corresponding effect in the overall output of the program. It also tried to find gaps in their research approaches and proffer solutions to the processes of health communication and research. The findings of this research imply that participation is key in any health intervention although it is hardly possible to involve all stakeholders in a community of a diverse nature. Young people who participate in any behaviour change intervention are more likely to change their behaviour rather than those who do not or who have no opportunity to participate.The recommendations revolve around empowerment of health communicators with expertise and skills to help them communicate better and more effectively.

Assessing Participatory Research for Effective Design of Health Communication

CHAPTER ONE

1.0 Introduction

1.1 Background of the Study

The concept of communication as an effective change tool for development has evolved over the last three decades. The conceptual framework for communication has since expanded considerably. The key elements of development communication for social change emphasise audience participation both as a social and an individual process (Baylis and Smith, 2001).

The end of World War II brought about drastic changes to economic systems around the world. The United States of America pushed for the creation of a group of governmental and non-governmental institutions tied innately to it in order to stop poverty, hunger and disease in the third world while fostering development and growth (Baylis and Smith, 2001). They further argued that the initial phase witnessed the dominant development paradigm based on the experiences of the industrial revolution in Europe and U.S.A and the emergence of a capital intensive technology era that are equated to economic growth. During this period, it was assumed that development could be achieved easily through transfer of western technology.

Development was thought to be triggered by the widescale diffusion and adoption of modern technologies. Such modernization was planned in the national capitals under the guidance and direction of experts broughtin from developed countries. Often, the people in the villages who are the “objects” of these plans would first learn that “development” was on the way when strangers from the city turnedup, frequently.

…

CHAPTER TWO

2.0 Literature Review

2.1 Introduction

This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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