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Assessment of Diversification as a Survival and Growth Strategy A Case Study of Nigerian Bottling Company Plc

Assessment of Diversification as a Survival and Growth Strategy

Project / Seminar Material
Reference ID: PS-7225-TM

DEDICATION

This research material titled “Assessment of Diversification as a Survival and Growth Strategy” is dedicated to God for his enabling grace, and to all computer enthusiasts who contributed to make life a pleasant experience during my research documentation.

ACKNOWLEDGEMENT

I extend my sincere gratitude to all those who contributed to the completion of this project. Special thanks to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Economics, Book Authors and Profound Scholars of existing or related project material on “Assessment of Diversification as a Survival and Growth Strategy” for their invaluable guidance, support, and expertise throughout the journey.

I am also grateful to your study area (mention any funding organizations, if applicable) for their financial assistance. This research would not have been possible without the encouragement and assistance of some stakeholders (mention any mentors, teachers, or colleagues). Additionally, I would like to acknowledge the understanding and patience of my family and friends during this endeavor. Your unwavering support has been a constant source of motivation. Thank you all for being part of this meaningful endeavor.


Assessment of Diversification as a Survival and Growth Strategy (A Case Study of Nigerian Bottling Company Plc)

TABLE OF CONTENTS

PRELIMINARY PAGES


CHAPTER ONE

  • 1.0 Introduction
  • 1.1 Background of Study
  • 1.2 Statement of Problems
  • 1.3 Research Objectives
  • 1.4 Research Question
  • 1.5 Research Hypothesis
  • 1.6 Scope of Study
  • 1.7 Significance of study
  • 1.8 Limitation of study
  • 1.9 Definition of terms

CHAPTER TWO

  • 2.0 Literature Review

CHAPTER THREE

  • 3.0 Research methodology
  • 3.1 Research Design
  • 3.2 Population of study
  • 3.3 Sampling Design and Procedure
  • 3.4 Data Collection Instrument
  • 3.5 Administration of Data Collection Instrument
  • 3.6 Methods of data analysis

CHAPTER FOUR

  • 4.0 Data Presentation and Analysis
  • 4.1 Data Presentation
  • 4.2 Test of Hypothesis

CHAPTER FIVE

  • 5.0 Summary, Conclusion and Recommendation
  • 5.1 Summary
  • 5.2 Conclusion
  • 5.3 Recommendation
  • REFERENCES
  • Questionnaire

ABSTRACT

The competitive nature of the economy, cause many products and services to lose their distinctiveness, the competitors’ offering of lower prices, and the deteriorating public perception of the business organizations have called for the strategies, and public relations in the marketing of consumer goods. The concept of Diversification strategy is that, the organization’s eggs are kept in different basket so that the risk of becoming bankruptcy will be reduced. This research examined the significant impact of Diversification to the Nigerian Bottling Company. The objectives of the study were to assess the success of Diversification strategy to the organization and to also assess those problems associated with Diversification strategy.

The methodology included Survey Design to gather primary data from the 60 questionnaires for the study, Percentage used in presenting and analyzing the gathered data, and Chi-Square used in testing the null hypotheses. The major findings of the study were that; Diversification strategy has a significant impact on the survival and growth of the Nigerian Bottling Company, Diversification adopted by the organization is said to be effective and efficient but has not attained it optimal point due to low attention being given to some element of Diversification such as; horizontal and vertical integration.

Some recommendations proffered were that; the management of the Company should improve more on their core competencies so as to vibrant competitive strength , the company should carry out the review of performance of its various sales of new product at different point in time in other to detect weakness with a view to take corrective measures, the company should embark on comprehensive public relations to build a good public image, and should be socially responsible to have the support of its environment.


Assessment of Diversification as a Survival and Growth Strategy (A Case Study of Nigerian Bottling Company Plc)

CHAPTER ONE

1.1 Introduction

… As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Research hypothesis and questions, Limitation of the study and Definition of technical terms.

CHAPTER TWO

2.0 Literature Review

2.1 Introduction

This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

Summary Headlines for Assessment of Diversification as a Survival and Growth Strategy



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