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Design and Implementation of a Information System for Marketing

Design and Implementation of a Information System for Marketing

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DEDICATION

This research material, titled “Design and Implementation of a Information System for Marketing” is dedicated to God for His boundless grace and guidance. It is also a tribute to all computer enthusiasts whose contributions made my research journey smoother and enriched my documentation process, making the experience truly fulfilling.



ACKNOWLEDGEMENT

I am profoundly grateful to everyone who contributed to the successful completion of this project. I am especially grateful to my Supervisor (Name), the Head of Department (Name), and the Lecturers in the Department of Computer Science (CS) for their invaluable guidance and support. I also acknowledge the contributions of authors and scholars whose works on Design and Implementation of a Information System for Marketing provided essential insights. Special thanks go to my study area (and any funding organizations, if applicable) for their financial assistance. I am equally thankful to stakeholders, including mentors, teachers, and colleagues, for their encouragement and support. Finally, I deeply appreciate my family and friends for their patience and unwavering support throughout this journey. Your contributions have been instrumental in making this research a reality.



TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

  • 1.1 Introduction
  • 1.2 Background of Study
  • 1.3 Statement of the Problem
  • 1.4 Aim and Objective of the Study
  • 1.5 Significance of Study
  • 1.6 Scope of Study
  • 1.7 Limitations of the study
  • 1.8 Definition of Terms

CHAPTER TWO

LITERATURE REVIEW

  • 2.1 Introduction
  • 2.2 Definition of Marketing Information System (MkIS)
  • 2.3 The Strategic Role of the Marketing Information Systems
  • 2.4 The Role of the Internet
  • 2.5 Benefits of the Marketing Information System
  • 2.6 Marketing Information System Functional Components
  • 2.7 Marketing Decision Support System
  • 2.8 Customer Management Systems
  • 2.8.1 Customer Relationship Management
  • 2.8.2 Customer Relationship Management Functions
  • 2.9 Privacy and the Marketing Information System
  • 2.10 Theoretical Framework
  • 2.10.1 Empirical Studies
  • 2.10.2 Information Systems
  • 2.10.3 Management Information Systems
  • 2.10.4 Marketing Information Systems
  • 2.10.5 Web Based Marketing Information Systems
  • 2.10.6 Marketing Management
  • 2.10.6.1 Marketing Mix

CHAPTER THREE

SYSTEM ANALYSIS AND DESIGN

  • 3.1 Methodology Adopted
  • 3.1.1 Problem Identification Using SSADM
  • 3.2 Analysis of the Existing System
  • 3.2.1 Dataflow of the Existing System
  • 3.2.2 Disadvantages Of The Existing System
  • 3.2.3 Weakness of the existing System
  • 3.3 Analysis of the Proposed System
  • 3.3.1 Data Flow Diagram of the Proposed System
  • 3.3.2 Advantages of the Proposed System
  • 3.3.3 Justification of the Proposed System
  • 3.4 Functional Requirements
  • 3.4.1 Use Case Diagram Of The Admin / User Privileges
  • 3.5 Data Requirements
  • 3.6 High Level Model of the Proposed System

CHAPTER FOUR

SYSTEM DESIGN AND IMPLEMENTATION

  • 4.1 Objectives of the Design
  • 4.2 Cohesion and Decomposition High level Model
  • 4.3 Control Center / Overall Dataflow Diagram
  • 4.3.1 Proposed System Operation Flowchart
  • 4.4 System Specification and Design
  • 4.4.1 Input and Output Specification
  • 4.4.2 Database Specification and Design
  • 4.4.3 Data Dictionary
  • 4.5 Choice and Justification of Programming Language
  • 4.6 Program Documentation
  • 4.7 Implementation Techniques
  • 4.8 Programming Module Specification
  • 4.8.1 Installation
  • 4.9 Computer Hardware Minimum Requirement
  • 4.10 Software Requirement
  • 4.11 Personnel / User Training

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

  • 5.1 Introduction
  • 5.2 Summary
  • 5.3 Conclusion
  • 5.4 Recommendation

REFERENCES

APPENDIX A - “SOURCE CODE”

APPENDIX B - “OBJECT PROGRAM”


ABSTRACT

Marketing Information System is a computerized system that is designed to provide an organized flow of information to enable and support the marketing activities of an organization. The main aim of this study is to develop and implement an online marketing system that will be useful to business owners. In achieving this aim, the following specific objectives were laid out to create a platform for businesses to reach a wider audience and increase sales and profits, develop a general purpose store where consumers can find products and services from the comfort of home through the Internet, and implement an online virtual store on the Internet where customers can browse the catalog and select products of interest. One of the major problems Business Marketing face in their campaigns is still the use of primitive promotions channels such as press, brochure, catalogue, TV, cell phone, etc, and several offline channels which lacks a comprehensive, harmonizing marketing framework. In this project work, we present a new solution for businesses to promote their business online to reach a wider audience. The methodology adopted in this study is the object oriented analysis and design methodology (OOADM) which is a technical approach for analyzing and designing an application or system by applying object throughout the software development process. The programming language used is HTML, CSS, JAVASCRIPT, PHP, SQL and JQUERY. The reason why web programming languages was used is because, it is platform independent and it is a web based application. This project will be of benefit to: Enterprises, Shopping Malls/Supermarkets and many large companies like; waste companies, and Power holding companies. The expected result is an Online Marketing Information System that will process customer's selected items in a shopping mall or supermarket, and the system will generates an accurate bill for payment purpose.


Design and Implementation of a Information System for Marketing

CHAPTER ONE

1.1 Introduction

Chaffey et al. (2000) simply define internet marketing as "the application of the internet and related digital technologies to achieve marketing objectives"(12). This definition is a simple definition which, unlike the following ones, does not touch the important aspect of customer relationship. According to (Kotler & Armstrong, 2012: 508; Kotler et al., 2010: 493) Online marketing consists of measures and activities to promote products and services and build relationships with customers over the Internet. Burrett (2008) understands online marketing as carefully targeting users and getting them to interact with you while they‘re engaged with the most personal, intimate medium ever invented.

As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Limitations of the Study and Definition of technical terms.

…

CHAPTER TWO

2.0 Literature Review

2.1 Introduction

This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …

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In preparation for defending a project or seminar on Design and Implementation of a Information System for Marketing, it is imperative that as a nursing student, you demonstrate comprehensive knowledge of your research. The defense process is structured to include presenting your work, answering questions, and illustrating its pertinence. Initially, provide a succinct yet thorough introduction to your research topic, emphasizing its importance and the objectives, ensuring that both the audience and the External Examiner can understand the scope of your study.

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