Project Topics Seminar Topics Post UTME Nursing Exam Past Questions
Search Topic
PARKLYN
ERVICES
· RC: 2994849
Effect of Advertisement on Consumer Purchase Decision in Food and Beverages Industry

Effect of Advertisement on Consumer Purchase Decision in Food and Beverages Industry

@SparklynServices
WhatsApp Channel

DEDICATION

This research material, titled “Effect of Advertisement on Consumer Purchase Decision in Food and Beverages Industry” is dedicated to God for His boundless grace and guidance. It is also a tribute to all computer enthusiasts whose contributions made my research journey smoother and enriched my documentation process, making the experience truly fulfilling.




ACKNOWLEDGEMENT

I am profoundly grateful to everyone who contributed to the successful completion of this project. I am especially grateful to my Supervisor (Name), the Head of Department (Name), and the Lecturers in the Department of Purchasing and Supply (PS) for their invaluable guidance and support. I also acknowledge the contributions of authors and scholars whose works on Effect of Advertisement on Consumer Purchase Decision in Food and Beverages Industry provided essential insights. Special thanks go to my study area (and any funding organizations, if applicable) for their financial assistance. I am equally thankful to stakeholders, including mentors, teachers, and colleagues, for their encouragement and support. Finally, I deeply appreciate my family and friends for their patience and unwavering support throughout this journey. Your contributions have been instrumental in making this research a reality.




PRELIMINARY PAGES


CHAPTER ONE

INTRODUCTION


    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • 2.4 Empirical Studies
    • 2.5 Research Gaps
    • 2.6 Summary of Literature Review

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”



    Effect of Advertisement on Consumer Purchase Decision in Food and Beverages Industry


    1.0 Introduction

    The success of any business organization depends on the level and rate at which it can penetrate into the complex and dynamic market. They increasing complexity of modern business environment has made it possible without engaging in some kind of manipulation of some promotional mix especially advertising. Therefore advertising as an element of promotional mix become indispensable materials with which organization makes their products known to the consuming populace.

    However advertising cannot be taken with levity in the marketing of an organization to create awareness about its product and to make its product well known and more acceptably by consumers. The above challenges in the business environment and some industries have prompted this research work.

    1.1 Statement Of Problem

    Effects of a advertising on consumers range from creating an awareness of the product or service to influencing a buying decision. Advertising can create a shift in thinking by consumers, which may take different forms.

    However, brand awareness future buying decision effects won’t likely influence consumers to buy the product immediately.

    Finally, advertising ignites viewers desires because of unimportant things and lead many into fraud.


    1.2 Aim and Objectives of Study

    The aim of the study is to investigate the Effect of Advertisement on Consumer Purchase Decision in Food and Beverages Industry. In achieving this aim, the following specific objectives were laid out as follows:

    1. To ascertain various form of advertisement strategies adopted by industry;
    2. To examine the justification for advertisement in an organization; and
    3. To examine the impact of advertisement in purchasing decision of consumers.

    1.3 Significance Of The Study

    There are numerous importance that would be evaluated and generated from this study are the following.

    This study will benefit to business administration and marketing students by aiding and easing their learning.

    For business people, it will help them to know the best way of advertising their products known to the people and to bring about more profit to them,

    Academically, the study will benefit the incoming students aiming at focusing on advertising as their research study. They will be able to retrieve useful information necessary for the study.

    To the society or economy generally this study improved sales and increase profit of industries which will in turn facilitate high rate employment as a result of increasing in product and revenue.


    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …

    Procedure for Accessing and Downloading the Complete Material in PDF or DOCX Format

    Above is a preview excerpt of the full study on “Effect of Advertisement on Consumer Purchase Decision in Food and Beverages Industry”. The complete material, including all five chapters, is available for download upon request.


    To obtain the complete research material content, simply place an order by paying the specified project or seminar fee using the account details or electronic payment (E-payment) system provided below.


    Seminar Material
    ₦3,000
    Project Material
    ₦5,000

    For Mobile Money (MoMo) and Researchers Outside Nigeria, Kindly Request Complete Material via WhatsApp.


    Account Details - For USSD / POS Transfer

    ACCT NAMESPARKLYN SERVICES
    Zenith Bank PLC1222599051
    MoniePoint (MFB)8030511988
    Paycom (OPay)8030511988

    –– or ––



    After payment, send message containing your payment receipt to Sparklyn Services with the phone number displayed below.


    Once payment is confirmed, the complete document will be delivered via WhatsApp or email in Microsoft Word (MS-Word) format.




    You can get more research topics on Purchasing and Supply, if you did not see your preferred topic from the alternate list above.

    Defense Procedure for Purchasing and Supply Researchers


    In preparation for defending a project or seminar on Effect of Advertisement on Consumer Purchase Decision in Food and Beverages Industry, it is imperative that as a nursing student, you demonstrate comprehensive knowledge of your research. The defense process is structured to include presenting your work, answering questions, and illustrating its pertinence. Initially, provide a succinct yet thorough introduction to your research topic, emphasizing its importance and the objectives, ensuring that both the audience and the External Examiner can understand the scope of your study.


    Prior to your defense, be thoroughly acquainted with your research abstract and the critical elements of Chapter One, including motivation for embarking on this research, problem statement, objectives, and significance. In Chapter Two, be ready to cite at least two references from the literature review. For Chapter Three, you should be equipped to discuss the methodologies, tools, and techniques utilized. In Chapter Four, defend your research by justifying the findings and linking them to your research objectives.


    Conclude your defense by succinctly summarizing the study and offering insightful, evidence-based recommendations. A professional dress code, such as wearing a suit and tie, is vital to create a favorable impression and elevate your presentation.


    During the question and answer segment, the External Examiner may pose questions pertaining to your research. If confronted with a challenging or irrelevant question, respond diplomatically with, “Sorry, Sir/Madam, the question asked is beyond the scope of my study.” Whenever possible, direct your answers back to your research findings to reinforce your expertise.


    Page Content Headings - Effect of Advertisement on Consumer Purchase Decision in Food and Beverages Industry

      Download Material (Docx)