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I am profoundly grateful to everyone who contributed to the successful completion of this project. I am especially grateful to my Supervisor (Name), the Head of Department (Name), and the Lecturers in the Department of Business Administration and Management (BAM) for their invaluable guidance and support. I also acknowledge the contributions of authors and scholars whose works on Impact of Advertisement on the Sales of an Organization’s Product and Services (A Case Study of Nigeria Bottling Company (NBC) Ado Ekiti, Ekiti State Depot) provided essential insights. Special thanks go to my study area (and any funding organizations, if applicable) for their financial assistance. I am equally thankful to stakeholders, including mentors, teachers, and colleagues, for their encouragement and support. Finally, I deeply appreciate my family and friends for their patience and unwavering support throughout this journey. Your contributions have been instrumental in making this research a reality.
PRELIMINARY PAGES
CHAPTER ONE
INTRODUCTION
- 1.1 Introduction
- 1.2 Background …
- ⋮
CHAPTER TWO
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
The impact of advertising on the sales of an organization’s products and services cannot be overemphasized; having noticed the incessant problems faced by Nigeria Bottling Company (NBC) Ado-Ekiti. In the recent times including and introducing its product to the market or the targeted audience such problems has been figured out to be insufficient, inadequate and poor advertisement techniques about a product in the market, therefore due to the survey and research work carried out at the regular interview, it was observed that there is no budget for advertisement which has severally coursed or create a vacuum between the Nigeria Bottling Company and the market. Such vacuums has been traced to be low patronage, low sales turnover and a rate of turnover which has affected the overall income of the company.
It’s therefore recommended that the Nigeria Bottling Company has it may be show complement its advertising with other promotional tools to affect better sales of the product and services. On this note the advertising on the sales of an organizations products and services should be carried out at a regular time to ensure customers satisfaction, good sales note and to arouse customers interest towards purchasing the product. The objective is to determine which of the identified advertising strategy is most effective of all the possible application. Finally, base on the result of the researcher study, one rightly say advertising has a positive impact for continuous patronage, attention should be paid to product modification such as packaging, branding sizes, color etc. in order to make the product attractive and appealing to customers.
1.1 Introduction
… As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Research hypothesis and questions, Limitation of the study and Definition of technical terms.…
This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …
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