Project Topics Seminar Topics Post UTME Nursing Exam Past Questions
Search Topic
PARKLYN
ERVICES
 · RC: 2994849
Impact of Advertisement on the Sales of an Organization's Product and Services

Impact of Advertisement on the Sales of an Organization's Product and Services

@SparklynServices
WhatsApp Channel

DEDICATION

This research material, titled “Impact of Advertisement on the Sales of an Organization's Product and Services” is dedicated to God for His boundless grace and guidance. It is also a tribute to all computer enthusiasts whose contributions made my research journey smoother and enriched my documentation process, making the experience truly fulfilling.



ACKNOWLEDGEMENT

I am profoundly grateful to everyone who contributed to the successful completion of this project. I am especially grateful to my Supervisor (Name), the Head of Department (Name), and the Lecturers in the Department of Business Administration and Management (BAM) for their invaluable guidance and support. I also acknowledge the contributions of authors and scholars whose works on Impact of Advertisement on the Sales of an Organization's Product and Services provided essential insights. Special thanks go to my study area (and any funding organizations, if applicable) for their financial assistance. I am equally thankful to stakeholders, including mentors, teachers, and colleagues, for their encouragement and support. Finally, I deeply appreciate my family and friends for their patience and unwavering support throughout this journey. Your contributions have been instrumental in making this research a reality.



TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • ⋮
    • 2.4 Empirical Studies
    • 2.5 Research Gaps
    • 2.6 Summary of Literature Review

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”


    ABSTRACT

    The impact of advertising on the sales of an organization’s products and services cannot be overemphasized; having noticed the incessant problems faced by Nigeria Bottling Company (NBC) Ado-Ekiti. In the recent times including and introducing its product to the market or the targeted audience such problems has been figured out to be insufficient, inadequate and poor advertisement techniques about a product in the market, therefore due to the survey and research work carried out at the regular interview, it was observed that there is no budget for advertisement which has severally coursed or create a vacuum between the Nigeria Bottling Company and the market. Such vacuums has been traced to be low patronage, low sales turnover and a rate of turnover which has affected the overall income of the company.

    It’s therefore recommended that the Nigeria Bottling Company has it may be show complement its advertising with other promotional tools to affect better sales of the product and services. On this note the advertising on the sales of an organizations products and services should be carried out at a regular time to ensure customers satisfaction, good sales note and to arouse customers interest towards purchasing the product. The objective is to determine which of the identified advertising strategy is most effective of all the possible application. Finally, base on the result of the researcher study, one rightly say advertising has a positive impact for continuous patronage, attention should be paid to product modification such as packaging, branding sizes, color etc. in order to make the product attractive and appealing to customers.


    Impact of Advertisement on the Sales of an Organization’s Product and Services (A Case Study of Nigeria Bottling Company (NBC) Ado Ekiti, Ekiti State Depot)

    CHAPTER ONE

    1.1 Introduction

    … As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Research hypothesis and questions, Limitation of the study and Definition of technical terms.…

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …

    Procedure for Accessing and Downloading the Complete Material in PDF or DOCX Format

    Above is a preview excerpt of the full study on “Impact of Advertisement on the Sales of an Organization’s Product and Services (A Case Study of Nigeria Bottling Company (NBC) Ado Ekiti, Ekiti State Depot)”. The complete material, including all five chapters, is available for download upon request.

    To obtain the complete research material content, simply place an order by paying the specified project or seminar fee using the account details or electronic payment (E-payment) system provided below.

    Seminar Material
    ₦3,000    		Project Material
    ₦5,000

    For Mobile Money (MoMo) and Researchers Outside Nigeria, Kindly Request Complete Material via WhatsApp.

    Account Details - For USSD / POS Transfer

    ACCT NAMESPARKLYN SERVICES
    Zenith Bank PLC1222599051
    MoniePoint (MFB)8030511988
    Paycom (OPay)8030511988

    –– or ––

    After payment, send message containing your payment receipt to Sparklyn Services with the phone number displayed below.

    Once payment is confirmed, the complete document will be delivered via WhatsApp or email in Microsoft Word (MS-Word) format.

    You can get more research topics on Business Administration and Management, if you did not see your preferred topic from the alternate list above.

    Defense Procedure for Business Administration and Management Researchers

    In preparation for defending a project or seminar on Impact of Advertisement on the Sales of an Organization's Product and Services, it is imperative that as a nursing student, you demonstrate comprehensive knowledge of your research. The defense process is structured to include presenting your work, answering questions, and illustrating its pertinence. Initially, provide a succinct yet thorough introduction to your research topic, emphasizing its importance and the objectives, ensuring that both the audience and the External Examiner can understand the scope of your study.

    Prior to your defense, be thoroughly acquainted with your research abstract and the critical elements of Chapter One, including motivation for embarking on this research, problem statement, objectives, and significance. In Chapter Two, be ready to cite at least two references from the literature review. For Chapter Three, you should be equipped to discuss the methodologies, tools, and techniques utilized. In Chapter Four, defend your research by justifying the findings and linking them to your research objectives.

    Conclude your defense by succinctly summarizing the study and offering insightful, evidence-based recommendations. A professional dress code, such as wearing a suit and tie, is vital to create a favorable impression and elevate your presentation.

    During the question and answer segment, the External Examiner may pose questions pertaining to your research. If confronted with a challenging or irrelevant question, respond diplomatically with, “Sorry, Sir/Madam, the question asked is beyond the scope of my study.” Whenever possible, direct your answers back to your research findings to reinforce your expertise.

    Page Content Headings - Impact of Advertisement on the Sales of an Organization’s Product and Services (A Case Study of Nigeria Bottling Company (NBC) Ado Ekiti, Ekiti State Depot)
      Download Material (Docx)