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Marketing Strategies of Community Banks

Marketing Strategies of Community Banks

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DEDICATION

This research material, titled “Marketing Strategies of Community Banks” is dedicated to God for His boundless grace and guidance. It is also a tribute to all computer enthusiasts whose contributions made my research journey smoother and enriched my documentation process, making the experience truly fulfilling.



ACKNOWLEDGEMENT

I am profoundly grateful to everyone who contributed to the successful completion of this project. I am especially grateful to my Supervisor (Name), the Head of Department (Name), and the Lecturers in the Department of Banking and Finance (BF) for their invaluable guidance and support. I also acknowledge the contributions of authors and scholars whose works on Marketing Strategies of Community Banks provided essential insights. Special thanks go to my study area (and any funding organizations, if applicable) for their financial assistance. I am equally thankful to stakeholders, including mentors, teachers, and colleagues, for their encouragement and support. Finally, I deeply appreciate my family and friends for their patience and unwavering support throughout this journey. Your contributions have been instrumental in making this research a reality.



TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • ⋮
    • 2.4 Empirical Studies
    • 2.5 Research Gaps
    • 2.6 Summary of Literature Review

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”


    ABSTRACT

    The topic of the project is “market strategies of community banks.

    The aim of this study is to know the extent of customers’ dissatisfaction with community banks services, and to know the organizational objectives that may hinder the growth and development of community banking in Nigeria.


    Marketing Strategies of Community Banks

    CHAPTER ONE

    1.0 Introduction

    Marketing will continue to play a significant role in services industries. Its contributions in today’s competitive banking environment are impeccable (painless). This has been due to an increasing adopting of marketing skills (techniques) by banks rejected by intense competes from other financial institution.

    Obviously, due to the nature of banking, marketing cannot be treated in the same way as for example in manufacturing firm, although the practice is the same but the application is different. This difference lies in fact that while manufacturing firms are product oriented, banks are services oriented.

    The preceding four years in Nigeria has witness rapid growth and structural change in the financial sectors. This growth and structural changes were sustained with the entry of large of now banking and own-banking financial intermediaries into the industry.

    These financial institutions includes community banks, mortgage finance institutions and the bureau de-change. Stock brokerage firm also reduced a noticeable growth. Community banking was established by federal government in January 1990 to Guineas economic development in both rural and urban communities. Its necessity stems from a desired need to fill the group created originally by the inadequate services of conventional and more established banks due to their failure to make their business to the grassroots. This created a problem as many generated from the primary sources by mostly trackers and subsistence farmers were load idle without re-investment, as such business enterprise were lacking.

    The coming of community banks now seen to provide the impetus or give the order for conscious business ventures and enlarged volume of business transaction which have led to the use of skills involving modern business entrepreneurship.

    Among other things, this study will focus on the growth of community banking in Nigeria, assess the role of marketing in community banks and how this influences the achievement of set objectives.

    This study will also aim to find out the extent to which marketing practices have been integrated (combine) into the banking operations of community banks (with particular reference of those community banks with the scope of the study) and to further suggest ways of enhancing customers satisfaction. Any business or organization that has the interest of its customers at heart is bound to receive great reward terms of increased profitability and improved corporate image. This is the basis of marketing concept.

    …

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …

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    Defense Procedure for Banking and Finance Researchers

    In preparation for defending a project or seminar on Marketing Strategies of Community Banks, it is imperative that as a nursing student, you demonstrate comprehensive knowledge of your research. The defense process is structured to include presenting your work, answering questions, and illustrating its pertinence. Initially, provide a succinct yet thorough introduction to your research topic, emphasizing its importance and the objectives, ensuring that both the audience and the External Examiner can understand the scope of your study.

    Prior to your defense, be thoroughly acquainted with your research abstract and the critical elements of Chapter One, including motivation for embarking on this research, problem statement, objectives, and significance. In Chapter Two, be ready to cite at least two references from the literature review. For Chapter Three, you should be equipped to discuss the methodologies, tools, and techniques utilized. In Chapter Four, defend your research by justifying the findings and linking them to your research objectives.

    Conclude your defense by succinctly summarizing the study and offering insightful, evidence-based recommendations. A professional dress code, such as wearing a suit and tie, is vital to create a favorable impression and elevate your presentation.

    During the question and answer segment, the External Examiner may pose questions pertaining to your research. If confronted with a challenging or irrelevant question, respond diplomatically with, “Sorry, Sir/Madam, the question asked is beyond the scope of my study.” Whenever possible, direct your answers back to your research findings to reinforce your expertise.

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