1.0 Introduction
1.1 Background to the Study
Software produced within Nigeria by its citizens is in other words referred to as Made-in-Nigeria software. There is a big need for Nigeria to produce its own software being a third world developing country. This will drive the development, growth and stability in every sector of her economy and give her a platform for global competition.
In the year 1988 the government of the day in Nigeria, took a bold step towards encouraging the consumption and patronage of services or products that were produced in Nigerian. This is to drive and if possible help actualize the Decree for enterprise promotion at home. This decree came into being to reduce dominance of imported products in the economy, to drive local profit retainership thereby and creating more jobs amidst other reasons. Between Nigerian independence which came in 1960 till now, the Nigerian economy have experienced so many changes and undergone political and social changes as well which has resulted in both small and big companies losing their businesses. This was caused mainly by ineffective government participation, management, lack of vision or foresight and laid back leadership exhibited towards indigenous firms.
There is low employment of natural resources and underutilization of manpower which has crumbled the entire economy. This scenario holds a lot of implication implications which can affect the image of a country on the global market and impede foreign exchange.
This irregularities can cause short supply of products and in some cases could encourage the circulation of fake products due to decline in the income of consumers, shortages caused by fluctuation in household income, bad reputation of indigenous goods, low no zeal for advertising, poor orientation on marketing and a general discontentment for products made in Nigeria (Aire,pp.46-62, 2003:Kalegha et al 2007,p.5).
However, as the system is becoming democratized coupled with the awareness for self reliance being raised by government which will enhance sustainable growth, it has increased the hope that Nigerians will eventually imbibe the habit of going for our indigenous brands other words called made in Nigeria goods.
1.2 Statement of the Problem
Research shows that Nigerians have a preference for foreign goods more than they do for products made in Nigeria (Aire, 2003,pp.46-62; Kolegha et al,p.7 2007). This study was embarked upon to review the acceptability software that came out from the Nigerian market.
This study will further seek to:
- Ascertain the consuming habits of many Nigerians towards locally manufactured software.
- Evaluate the major variations that exist between past and current research works on the behavior of consumers towards made-in-Nigerian products.
- Ascertain what motivates Nigerian consumers towards the patronage of home produced softwares.
1.3 Aims and Objectives of the Study
The aim of this work is to provide a concrete review on the problems and prospects of marketing Nigerian made softwares. The main objective of this study is to examine the challenges of marketing made in Nigeria software .The study also has the following specific objectives:
- To examine internal factors influencing software marketing in Nigerian ICT.
- To examine external factors affecting software marketing in Nigerian ICT.
- To examine internal factors influencing software marketing in Nigeria.
- To examine external factors influencing software marketing in Nigeria.
1.4 Research Methodology
Data collection method: In this work, data collection method would be adopted to get information from reliable sources In form of questionnaire. These questionnaires is carefully selected for different sectors such as ICT firms and educational institution amongst others.
Population of the study: This study covers some selected software firms, users and educational institutions in the six geopolitical zones of Nigeria.
1.5 Research Questions
The following questions will be addressed in the course of this study:
- What attitude do Nigerians have towards made in Nigeria computer softwares?
- What current strides have been recorded in research in computer science?
- What is marketing and how do Nigerian manufacturers market their Software?
- What are the challenges confronting manufacturers of made inNigeria software?
- What are the strategies that can be adopted to address these challenges?
1.6 Research Hypothesis
The following hypotheses has been developed and would be tested in the
Hypothesis One
Ho: Marketing Nigerian software does not have any significant challenge
Hi: Marketing Nigerian software have any significant challenge
1.7 Significance of the Study
The significance of this research study was drawn from the aforementioned objectives, research questions, and hypotheses such that when tested, they could assist in the following forms:
- Once the challenges of marketing Nigerian made softwares is understood by the management and line-managers of multinationals and indigenous companies operating in Nigeria, they will be able to adopt the findings and recommendations for effective marketing planning, implementation and control of their operations.
- The operators would learn and acquire for adoption, better and more viable types of organizational structure and strategies that will support their operational activities and strategies. With these structures and strategies in place Nigerian populace will be better served with more of the software products in every part of the country.
- Academics would be able to use the gaps identified for criticisms, and propound further concepts and theories in the areas of marketing Nigerian made products.
- Marketing consultants and researchers would be opportune to understand the challenges facing the marketing of Nigerian made softwares, and possibly carry out further studies on it.
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