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Sparklyn Public Relations as a Tool for Conflict Management in the Niger Delta Region
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Public Relations as a Tool for Conflict Management in the Niger Delta Region

This page presents an excerpt of the research material, providing a comprehensive overview of the study. It includes the Preliminary Pages, Table of Contents, Abstract, Chapters One to Five, and References, making it accessible and informative for students, researchers, and other readers interested in the topic of this study. Acknowledgement is also included, expressing gratitude to the individuals, institutions, and resources that contributed to the successful completion of the research, with materials and information sourced from the online platform sparklyn.com.ng, which provided valuable academic support.

TABLE OF CONTENTS

PRELIMINARY PAGES

  • Title page
  • Approval page
  • Dedication
  • Acknowledgement
  • Table of Contents
  • Abstract

CHAPTER ONE

INTRODUCTION

  • 1.1 Introduction
  • 1.2 Background of Study
  • 1.3 Statement of the Problem
  • 1.4 Aim and Objective of the Study
  • 1.5 Research Questions
  • 1.6 Research Hypothesis
  • 1.7 Significance of Study
  • 1.8 Scope of Study
  • 1.9 Limitations of the Study
  • 1.10 Operational Definition of Terms

CHAPTER TWO

LITERATURE REVIEW

  • 2.1 Introduction
  • 2.2 Conceptual Review
  • 2.3 Theoretical Framework
  • ⋮
  • 2.4 Empirical Studies
  • 2.5 Research Gaps
  • 2.6 Summary of Literature Review

CHAPTER THREE

RESEARCH METHODOLOGY

  • 3.1 Introduction
  • 3.2 Research Design
  • 3.3 Population of Study
  • 3.4 Sampling and Sampling Technique
  • 3.5 Validation of Research Instrument
  • 3.6 Method of Data Collection
  • 3.7 Method of Data Analysis
  • 3.8 Questionnaire Administration
  • 3.9 Ethical Consideration
  • 3.10 Statistical Analysis

CHAPTER FOUR

DATA ANALYSIS, RESULT AND DISCUSSION

  • 4.1 Introduction
  • 4.2 Presentation and Analysis of Data
  • 4.3 Re-statement of Research Questions
  • 4.4 Test of Hypotheses
  • 4.5 Discussion of Findings

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

  • 5.1 Introduction
  • 5.2 Summary of Findings
  • 5.3 Conclusion
  • 5.4 Recommendation
  • 5.5 Suggestion for Further Study

REFERENCES

APPENDIX A - “QUESTIONNAIRE”

ABSTRACT

This study deals with public relations as a tool for conflict management in the Niger Delta (A Case Study of Niger Delta Development Commission). The specific area of study is Port- Harcourt Umuahia, Owerri and Yenogoa.

Some hypotheses were put up to guide during the research work.

Literature review and some reference were made to relate the contemporary conflict in the region by the researcher in chapter two of this work.

The researcher then used questionnaire oral interview and direct observation for collecting the necessary data and information required the Yaro Yamemi statistical tool was used to determine the sample size. The validity and reliability of instruments were shown.

In chapter four, the researcher presented and analyzed the data gotten from the questionnaire by using simple tables and percentages. Also the hypothesis put up were vividly fasted using the chi-square formula.

Finally at chapter five, findings of the study shown that ecological degradation is the major cause of the conflict in the Niger Delta and public relations plays a major role in the management of the conflict and its tools are very effective.

Some conclusions were drawn and recommendation made at last. Suggestions for further study was also given.

CHAPTER ONE

Introduction

1.1 Background To The Study

Public relations were not generally a full-time profession until after the first world war-1914-1918. The first practitioners were the press agents of the 1900’s. During that period, public relations was not recognized as a public relations were restricted to publicity and commercial notices (Thompson 2003:39). A change in the traditional public relations practices came first in the united states when IVY L. Lee, a journalist was hired in 1906 as a publicity adviser to a private industrial establishment (a group of anthracite operators) for image creation improved workers attitude and improved cooperate and competitive policy formulation with the aim of achieving the organization’s goals. (Benton 1974:285) Public relations become recognized as a management function. The emergence of public relations as a management function led to further improvement on public relations tolls like public opinion, publicity, advertising propaganda press release conference etc. government agencies began to hire experienced people for publicity function in the 1920’s during that period further development of public relation’s practices was achieve public relations is the art and science of achieving harmony with the environment through mutual understanding based on truth and full information (black 1989:210). This means that public relations is a distinctive management function which helps in establishing and maintaining mutual lines of communication, understanding acceptance and cooperation between a organization and its public.

As a management function, public relations play a vital role in formulation of competitive business strategies such as cooperate planning research marketing information and other from of business intelligence geared towards the realization of the organizations goals. (Gruing 1994:33) Organization public relations management and policy formulation came after the world war 11 (1938-1945) particularly in west Europe. After the war organized public relations penetrated into Asia, Africa and latin America through colonialism. The British west African public service for instance had the public relations department in 1945.(Omeokwe 1997:33).

…

CHAPTER TWO

LITERATURE REVIEW

2.1 Introduction

This chapter focuses on the review of related literature. A literature review presents current knowledge, as well as theoretical and methodological contributions, related to Public Relations as a Tool for Conflict Management in the Niger Delta Region. It documents the state of the art on the subject under study and provides a comprehensive survey of existing literature. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …

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