This page presents an excerpt of the available research material, including the Preliminary Pages, Table of Contents, Abstract, Chapters One to Five, and References. It provides a comprehensive overview of the study, enhancing readability and accessibility for students, and researchers seeking complete material on the topic stated above.
I am profoundly grateful to everyone who contributed to the successful completion of this project. I am especially grateful to my Supervisor (Name), the Head of Department (Name), and the Lecturers in the Department of Economics for their invaluable guidance and support. I also acknowledge the contributions of authors and scholars whose works on The Application of the Marketing Concept in the Marketing of Agricultural (Poultry) Products provided essential insights. Special thanks go to my study area (and any funding organizations, if applicable) for their financial assistance. I am equally thankful to stakeholders, including mentors, teachers, and colleagues, for their encouragement and support. Finally, I deeply appreciate my family and friends for their patience and unwavering support throughout this journey. Your contributions have been instrumental in making this research a reality.
The topic, the application of the marketing concept in the marketing of agricultural products is an interesting topic, which has given the researcher a challenging opportunity to investigate, and was able to come forward with certain facts about the topic.
As the topic implies, the marketing concept is a philosophy that holds that the customer satisfaction is the social and economic justification for the existence of a business agriculture as a form of business is not in exemption when it comes to the marketing of its products. Have, poultry business is sampled out and the application of marketing concept in the marketing of its products, in the course of researching into this associated with poultry management and how it will affect the consumers if the farmers are marketing oriented rather than sales oriented.
Such problems are discussed in details in chapters of the research work and useful recommendation suggestion made to guide poultry farmers who apt to practice real marketing ethics and its concepts if applied will help them to remain in the business successfully.
1.1 Introduction
… As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the aim and objectives of the study. Others are significance of the study, scope of work, Research hypothesis and questions, limitation of the study and definition of terms.…
