Advertising has been in a existence over some years even before the emergence of these sophiscated elements means of message transmission. Advertising in its earlier form could only be seen from the perspective of either packaging labeling, point of purchase display or even verbal expression about a product or service.
Chapter one of this research work focused on the relevance of advertising for the marketing of the company’s product and the identification of the associated problems, the purpose of this study was also discussed. The relevance of the top, the organization and to the society, the research questions from where the questionnaire was drawn and the scope of the study which is the area that the research work is expected to come.
Chapter two dealt on the literature review. It is the review of relevant literature on advertising and marketing this study. An extensive service was carried out in order to know the different from of advertising that could be used to effectively market’s a company’s new product.
Chapter three focused on the method used in getting information, the population of the study, the sampled used and the instrument of questionnaire construction because the population is large and it was not possible to cover it, then quote sampling techniques and used and the marketing department of the company was as the sample size for the study.
Chapter four dealt on the analysis of data collected from the respondents on some related research questions.
Although divergent was the will of the respondent yet the greater percentage were of the opinion that advertising in effective promote tool for marketing new products.
Chapter five contains the summary of the research study, recommendation and the conclusion based on the conclusion.
Some areas for further studies were also suggested for improvement of the study.
