1.0 Introduction
According to oxford advanced learner's Dictionary of current English, the sixth edition edited by sally we Hmeler.
Effect:
A change that somebody/something causes in somebody/something else, a result:A particular look, sound or impression that somebody, such as an artist or a writes, wants to create take effect to start to produce the results that are intended, to come into use, to begin to apply.
Verbal:
Relating to words; spoken not written; a verbal agreement/warning = Verbal instructions .
Visual:
A picture, map, piece of film e.t.c. used to make an article or a tale easier to understand or more interesting, using striking visuals to get point across.
D. Taylor content analysis have repeatedly dernomstrated that sex is a common attitudes derives from sexual content on television. The possible effects of sexual content on television have received some attention in recent years, the nature and extent of such effects are still not understood.
Mixed Findings of Past Research
There is no simply consensus on the nature or strength of the effects of viewing sexual televisions content, although a growing body of empirical research suggests that viewing sexual television content affect viewers behaviours, beliefs and attitudes.
Some research has found a correlation between viewing sexual content on television and sexual activity; preference for television content that contains high amounts of sexual content, such as soap operas and MTV, is correlated with early onset of inter course, increased sexual experience and non-intercourse sexual behaviours such as petting.
More research have apparently linked sex to media use.
People who watch more sexual content on television make elevated estimates of the real-world frequency of sexual behaviours depicted on television including extra marital affairs, sex without love, bragging about sex being parent to illegitimate children and using se for favours.
In some series of experiment, early adolescents watched either television programs containing sexual subject matter (such as Dynasty and falcon crest), non sexual television programs, or no television at all after school each day for a week, several days later those who watched sexual television content expressed greater tolerance for marital infidelity and other sexual improprieties.
Smaller dose of sexual content on television have been shown to have an impact:in one study, teenagers who watched less content on television. Perform more better than any of there peers.
Using federal polytechnic Nekede as my case study, the effect of visual and verbal sexual content on Television of our students are quite high. For example, if the total of mass communication student are 300, not les than 200 students are affected by the things they derive from sexual content on television.
This study explores the nature of the effects of sexual content on television by examining the effects of visual and verbal sexual content, as viewing sexual content on television causes a shift in sexual attitudes.
1.1 Background of the Study
The word “verbal” can be described as communication that takes place with the use of “words” it can be further described as the interchange of thought and ideas between two or more people that are involved in communication process on Radio.
According to the English oxford advanced learners Dictionary described “Visual” as the connection with seeing or sight, that comprises of pictures, sounds, words and motion. Nonetheless, “sexual content” is connected with the physical activities of sex or pornographic action show, such as police drama.
“Television” is simple but as a process of transmitting a view of event plays. The effect of verbal and sensual sexual content on television amongst students of federal polytechnic Nekede Owerri, cannot be over emphasized because it has brought divers feelings that something is real and true. The exposure of visual and verbal sexual content on television can cause problems, for example students who are heavy viewers of television, especially on pornographic action shows, and vulgar words.
It is based on this course of study that researchers in mass communication department is carried out to investigate the effect of visual and verbal sexual content on television amongst student of federal polytechnic Nekede Owerri.
1.2 Statement of Problem
The effect of visual and verbal sexual content on television medium amongst students of federal polytechnic Nekede, by providing useful information needed.
The goal of television content or programmes, the goal of visual and verbal sexual content in our modern society is to change attitude and ultimate behavior towards the content on television.
It is apparent that a lot of problems are facing the media industry (television) as regards to the programmes. Lack of adequate awareness is another problem militating against television viewers, preferences for certain segment. Adequate awareness is therefore necessary to reach the wide audience about the existence, feature and possible advantage of television over the existing ones.
This project is therefore carried out to investigate the effect of visual and verbal sexual content on television producer to investigate the feelings and the effect of the target audience or how they perceived visual and verbal sexual content of the media industry using mass communication students of federal polytechnic Nekede, Owerri.
1.3 Purpose of Study
This study is specially based on the effect of visual and verbal sexual content on television amongst mass communication students in federal polytechnic Nekede Owerri. The media industry help in sending message over a long distance by television to the target audience.
Television content is to induce a change in the target audience in a specific context. The relevance of this research lives on the fact that the outcome will be on the instrumental in solving the audience problems, it will also help the media industry to know the techniques involved in visual and verbal sexual content on television and the read for effective programmes.
Finally, it would add to the existing today as a reference point to student in mass communication, carrying out this research to work on the topic.
1.4 Research Questions
- To what extent does television content help the media industry to persuade and influence the audience?
- What does television determine towards the target audience to make better reasonable choice?
- To what extent does the effect of visual and verbal sexual content on television perception qualify the students in federal polytechnic Nekede Owerri.
- To what way does the media industry search out good strategies to improve the method of television content.
- What is the relationship between visual and verbal sexual content in an attempt to measure the effectiveness of television content.
- Finally, to what can be recommended on how to investigate the effect of visual and verbal sexual content on television amongst mass communication students in federal polytechnic Nekede Owerri.
1.5 Significance of Study
Finding of this study will go on, to improve the media industry with the increase in television programmes, both viewers will benefit from it.
The finding will help the media industry or television stations to tackle most of the constraints facing them and also known how to apply visual and verbal sexual content on television amongst students (federal polytechnic Nekede, Owerri).
1.7 Methodology
The various methods by which data are collected and analyzed in the process of carrying out this research work. By research methodology, we mean the methods and designs used by the researcher in the collection and analysis of data.
1.8 Definition of Terms
The following words would be defined as used in the study.
Television Medium
Television medium is simple but as a process of Transmitting a views of events plays to the target audience.
Sexual Content
Sexual content is connected with the physical activities of sex or pornographic action show;
Visual
Visual is the connection with seeing or sight, that comprises of pictures, sounds, words, and motion.
Verbal
Verbal can be described as communication that takes place with the use of words.
1.6 Limitation of the Study
The following fasters are considered to be constraint of this research work.
Media Industry:
It is apparent that a lot of problems are facing the media industry (television) as regard to their programmes.
Lack of Adequate Awareness:
It another problem militating against television viewers, preferences for certain signet. Adequate awareness is therefore necessary to reach the wide audience about the existence, feature and possible advantage of television over the existing ones.
Beliefs and Expectations:
People who watch more sexual television content make elevated estimates of the real world frequency of sexual behaviours depicted on television, including extramarital affairs, sex without love, bragging about sex (males only), being parent to illegitimate children and using sex for favours.
1.7 Scope of the Study
The research work is limited to sexual content on television; strategies of mass communication in federal polytechnic Nekede Owerri, the researcher will be restricted to sexual content on television amongst mass communication students in federal polytechnic Nekede Owerri.
This is because of the time lags and the cost invalided in the research coupled with the economic situation in the country.
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