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The Impact of New Money Market Products on Profit Performance of Commercial Bank in Nigeria

The Impact of New Money Market Products on Profit Performance of Commercial Bank in Nigeria

Project / Seminar Material
Reference ID: PS-12379-TM

DEDICATION

This research material titled “The Impact of New Money Market Products on Profit Performance of Commercial Bank in Nigeria” is dedicated to God for his enabling grace, and to all computer enthusiasts who contributed to make life a pleasant experience during my research documentation.

ACKNOWLEDGEMENT

I extend my sincere gratitude to all those who contributed to the completion of this project. Special thanks to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Banking and Finance (BF), Book Authors and Profound Scholars of existing or related project material on “The Impact of New Money Market Products on Profit Performance of Commercial Bank in Nigeria” for their invaluable guidance, support, and expertise throughout the journey.

I am also grateful to your study area (mention any funding organizations, if applicable) for their financial assistance. This research would not have been possible without the encouragement and assistance of some stakeholders (mention any mentors, teachers, or colleagues). Additionally, I would like to acknowledge the understanding and patience of my family and friends during this endeavor. Your unwavering support has been a constant source of motivation. Thank you all for being part of this meaningful endeavor.

TABLE OF CONTENTS

PRELIMINARY PAGES


CHAPTER ONE

INTRODUCTION


    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • 2.4 Empirical Studies

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”


    The Impact of New Money Market Products on Profit Performance of Commercial Bank in Nigeria

    CHAPTER ONE


    Introduction

    1.1 Statement Of Problem / Objective Of Study

    The commercial banks provides their numerous customer

    across the county with the full range of commercial money market banking products (service) but not related to currents savings and deposit accounts. Loans and overdrafts provision of international money market banking services, export credits and financial advisory services, farmer loan scheme, time deposit current account, statement savings scheme, house saving an loan scheme, first cash, UBA card, current account management services, money gram or international money transfer system, scholarship schemes.

    All this products were aimed at generating profit to the banks concerned but due to change in market demand for these products and infavourable economic environment, there is a decline in sales of these product and subsequent decline in their profit performance (ANIBUEZE 1998) (BANKING PRATICE)

    As a result the banks introduced new money market products such as Network, money gram, Western union money Transfer, save for school scheme, JAMB form sales, cash evacuation scheme, online real time scheme banking services, which were all aimed at improving the profit performance of these banks (NWANKWO 1990: Marketing Bank Products and Services). Therefore, the problem here is how profitable would these products be so as to make any impact on the profit performance to these banks.

    The objective of embarking on this research finding is to determine whether the impact on the profit performance of these banks is as result of the new products introduced.


    1.2 Rational For Study

    The banking sector of Nigeria economy is facing many changes brought about by the contain policy changes brought about by the constant policy changes by government, operation income depletion and most recently the SAP of 1986 which aims at deregulating the financial system (OKAFOR 1988) (BANKING SYSTEM IN NIG.)

    These changes have given rise to a number of difficulties that the banks are graphing with, most especially the commercial bank. These difficulties include low profit performance, which have affected their operation activities adversely, leaving to the distress problem facing most of these banks today for which about 26 of them have unfortunately been liquidated as announced in the last annual budget of the Federal Military Government.

    This low profit performance, necessitated the introduction of new products which is primarily aimed at improving the profit positions of these banks (Nwankwo 1992).

    Therefore, the rational for this study is to determine the possibility of these products introduces salvaging the banks from their low profit situation as a means of solving the banking distress problem and eventual liquidation which have a negative impact in the economy in general.


    1.3 Significance Of Study

    It is believed that this project work will serve the need for many interest groups operating in the economy.

    The research work will enhance the efficiency of banks management of new products towards profit target. Other banks which has not discovered the impact of new money market products on their profit performance will find the need to introducer new products in their range of products (services) scale (Brown 1997).

    The research work will go a long way to appraising the governments introduction of structural adjustment programme.


    1.4 Definition Of Terms

    Product/Service:

    Used interchangeable, product / services as used here is an intangible commodity or an act performed by a bank in order to attract customers or deposit place (NWANKWO 1992).

    Profit:

    This is a return on investment after expenses have been deducted to determine net income.

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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