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The Influence of Foreign Music on Lifestyle of Nigeria Youths A Case Study of Warri Delta State

The Influence of Foreign Music on Lifestyle of Nigeria Youths

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Reference ID: PS-18581-TM

DEDICATION

This research work titled "The Influence of Foreign Music on Lifestyle of Nigeria Youths (A Case Study of Warri, Delta State)" is dedicated to God for his enabling grace and to all computer enthusiasts who help to make life a pleasant experience.

ACKNOWLEDGEMENT

I owe my indebtedness to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Music, Book Authors and Profound Scholars of existing/related research material for your moral support that facilitated the successful completion of my (Tertiary Institution level). I am grateful to God Almighty and my parent for their financial support in my career. I really appreciate you all for everything, Thank you very much.

ABSTRACT

The foreign music culture has affected the way many young people and even the elderly see themselves in Nigeria. The aim of the study is to examine The Influence of Foreign Music on Lifestyle of Nigeria Youths using Warri, Delta State as a case study. In achieving this aim, the following specific objectives were laid out to examine the influence of foreign music on the lifestyle of Nigeria youth, examine the morality of the foreign music content, and determine the level of acceptance of foreign music by Nigerian youths. The research design used in this report is descriptive design, utilizing questionnaire method to obtain information from the respondents for this project. Primary data were collected from the primary source which questionnaire was used as an instrument of data collection while secondary data were sources from textbooks, journals, newspapers and the internet were employed. The data were presented on a frequency distribution table and analyzed using simple percentage, while hypothesis was tested using chi-square test. The outcome of this study will educate the Nigerian general public on the influence of the foreign music on the lifestyle of Nigerian youths. This research will also serve as a resource base to other scholars and researchers interested in carrying out further research in this field subsequently, if applied will go to an extent to provide new explanation to the topic.


The Influence of Foreign Music on Lifestyle of Nigeria Youths (A Case Study of Warri, Delta State)

CHAPTER ONE

1.1 Introduction

The media are powerful presence in people’s lives. Within the field of communication, media is the term used to refer to the particular medium used to deliver a message to a large, anonymous, and diverse audience (Pearce, 2009a). Media studies involve research on media effects, which refer to the influence that the media has on audiences, and media representations, which are portrayals of various cultural groups. At the core of social construction is the idea that there is no such thing as objective reality (Pearce, 1995).

As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Limitations of the Study and Definition of technical terms.


1.2 Background of Study

The foreign music culture has affected the way many young people and even the elderly see themselves in Nigeria. Many female contemporary musicians want to be like Beyonce, Rihanna, Jennifer Lopez, Nicky Minaj, etc. They put on skimpy clothes that expose all their natural endowments, ignoring the kind of society they belong. They move around in shorts that could pass as underwear for men. Their male counterparts put on clothes that don’t correspond with the weather just because they want to appear cool. Still, to some extent, the personal style of Nigerian music artistes is quite distinct. For example, Phyno, who is known for weaving the Igbo dialect into his music, has endeared fans all over the world with his funky hairstyle and skinny pants. On the other hand, Olamide, from the yoruba cultural setting, usually has a mix of western and local outlook in his dressing and this goes a long way to influence the lifestyle of their fans.

The advent of foreign music like the hiphop, Reggae, Rock & Roll, R & B, rap, jazz etc in Nigeria has been a welcome phenomenon, while some people believe it has created a massive and unappealing change in the life of the youths, insisting it’s slowly but surely wiping out the Nigerian culture coupled with the perception that the whole world is emulating America in a lot of ways, and Nigeria is no exception (Leadership Newspaper, 2014).

It is a known fact that in the 21st century, young Nigerians frequently cite Jay-Z and other foreign artist as their favorite artist. American musics has provided a blueprint for the rest of the world to appropriate and build new cultural formations that manifest in music and identity. Yet, the subtitle of Jay-Z’s Blueprint 2 album, “The Gift and The Curse” is an apt description for the complexity of the relationship between African American culture and Nigerian youth identity, which also impacts Nigerian popular music (Adeolu, 2011).

Many Nigerian artistes, as mentioned earlier, strive to be like foreign entertainers, at the expense of their own cultural values and modes of expression. When they put down lyrics, they are usually replete with words and expressions quite alien to the conservative society they belong. While technology has enhanced acceptability of otherwise strange phenomenon, many Nigerians frown at the continued denudation of our culture.

Warri is a city in Delta State, Nigeria. It is an oil hub in Southern Nigeria and houses an annex of the Delta State Government House. It served as the colonial capital of then Warri Province. It shares boundaries with Ughelli/Agbarho, Sapele, Okpe, Udu and Uvwie although most of these places, notably Udu, Okpe and Uvwie, have been integrated to the larger cosmopolitan Warri. Osubi houses an airport that serves the city. Effurun serves as the gateway to and the economic nerve of the city. Towns in the Warri metropolis include: Ogbe-Ijo, Aladja, Ekurede Itsekiri, Jakpa, Ubeji, Ugbuwangue, Ifie-Kporo, Egbokodo Itsekiri, Ajamimogha, Pessu, Koko, Ugbolokoso, Ugborodo, Ajagbodudu, Iyara, Ode-Itsekiri (Big Warri), Osubi, Effurun, Enerhen, Ugborikoko, Agbarho, Deco, Okuokoko, Ebrumede, DSC Township, Ugbomro, Edjeba, Ekurede-Urhobo, Okere, Agbassa, Ogidigben, Gbaramatu, among others.

The city of Warri has a unique history that has not been documented well enough by historians. The name Warri province was once applicable to the part of an area now called Delta State under the Colony and Protectorate of Southern Nigeria. Its boundary in the Northeast was Sapele/Udu creek near Ughelli and Aboh, with Forçados River in the Southeast and Jameson Creek in the Southwest which later changed to Delta Province. Warri city is one of the major hubs of petroleum activities and businesses in the southern Nigeria. It is a commercial capital city of Delta State, with a population of over 311,970 people according to the national population census figures for 2006. The city is one of cosmopolitan cities in southern Nigeria comprising originally of Urhobo, Itsekiri and Ijaw people. Warri is predominantly Christian with mixture of African traditional religions like most of the Southern Nigeria. The city is known nationwide for its unique Pidgin English (Wikipedia, 2015).

Therefore, in Warri, Delta State where the research was carried out, the activities that was conducted is to know the Influence of Foreign Music on Lifestyle of Nigeria Youths.


1.3 Statement of the Problem

In Nigeria today, the youths have become a brain washed set of youths who think more of other peoples culture of such music aired on various satellite media that are produced overseas. About 97 percent of such foreign music have violent and romantic traits. Many Nigerian youth get their phones and other personal digital assistants (PDAs) like MP3, Ipad loaded with thousands of foreign music which might contain thousand of death and heartbreaks, heard harsh and brutal languages “fuck you”, a son of bitch, nigger men and kiss my ass etc. It is also believe to have influence dressing and has contributed to behavioral changes in youths in general. However, the researcher is examining the influence of foreign music on the lifestyle of Nigeria youth with special; focus on Warri, Delta State.


1.4 Aim and Objectives of the Study

The aim of the study is to examine the Influence of Foreign Music on Lifestyle of Nigeria Youths using Warri, Delta State as a case study. In achieving this aim, the following specific objectives were laid out as follows:

  1. To examine the influence of foreign music on the lifestyle of Nigeria youth.
  2. To examine the morality of the foreign music content.
  3. To determine the level of acceptance of foreign music by Nigerian youths.

1.5 Research Questions

The study came up with research questions so as to be able to ascertain the above stated objectives. The specific research questions for the study are stated below as follows:

  • What is the influence of foreign music on the lifestyle of Nigeria youth?
  • What is the level of morality of the foreign music content?
  • What is the level of acceptance of foreign music by Nigerian youths?

1.6 Research Hypothesis

In order to pursue the objective of this study, the following generalized statements have been designed to guide and aids in obtaining the result for the experiment to be conducted. For this work, the null hypothesis will be represented with H0 while the alternative hypothesis will be represented with hypothesis H1.

H0: Foreign music does not influence the lifestyle of Nigerian youths.

H1: Foreign music does influence the lifestyle of Nigerian youths.


1.7 Significance of Study

The following are the significance of this study:

  1. The outcome of this study will educate the Nigerian general public on the influence of the foreign music on the lifestyle of Nigerian youths.
  2. This research will also serve as a resource base to other scholars and researchers interested in carrying out further research in this field subsequently, if applied will go to an extent to provide new explanation to the topic.

1.8 Scope of Study

This study on the influence of foreign music on the lifestyle of Nigeria youth will cover the content of popular foreign music in Nigeria with a view of identifying the lifestyle changes it causes on the youths.


1.9 Limitations of the Study

During the course of this study, many things militated against its completion, some of which are:

  1. Time Constraint: The time frame given to accomplish this project was very short due to school academic calendar and it was carried out under pressure which made the researcher not to implement some necessary features.
  2. Research material: availability of research material is a major setback to the scope of the study.
  3. Frequent power failure: This made the researcher append more money on fuel to ensure sustainable power.
  4. Financial Constraint: Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).

CHAPTER TWO

2.0 Literature Review

2.1 Introduction

This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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