Introduction
1.1 Background To The Study
Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. In Andreas Kaplan and Michael Haenlein’s definition, social media is ‘a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content’ (para 1)
Social Media is the future of communication, a countless array of internet-based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social media has relevance not only for regular internet users, but for business as well. Platforms like Twitter, Facebook, LinkedIn and Whatsapp have created online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous amount of information that can be easily shared, searched, promoted, disputed, and created.
Social Bookmarking tools and news sites such as Digg, Delicious, reddit, and countless others make finding specific information, images, or websites increasingly simple by assigning or “tagging” individual sites with searchable key words.
…