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The Problems in the Marketing of New Product

The Problems in the Marketing of New Product

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DEDICATION

This research material, titled “The Problems in the Marketing of New Product” is dedicated to God for His boundless grace and guidance. It is also a tribute to all computer enthusiasts whose contributions made my research journey smoother and enriched my documentation process, making the experience truly fulfilling.



ACKNOWLEDGEMENT

I am profoundly grateful to everyone who contributed to the successful completion of this project. I am especially grateful to my Supervisor (Name), the Head of Department (Name), and the Lecturers in the Department of Business Administration and Management (BAM) for their invaluable guidance and support. I also acknowledge the contributions of authors and scholars whose works on The Problems in the Marketing of New Product provided essential insights. Special thanks go to my study area (and any funding organizations, if applicable) for their financial assistance. I am equally thankful to stakeholders, including mentors, teachers, and colleagues, for their encouragement and support. Finally, I deeply appreciate my family and friends for their patience and unwavering support throughout this journey. Your contributions have been instrumental in making this research a reality.



TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • ⋮
    • 2.4 Empirical Studies
    • 2.5 Research Gaps
    • 2.6 Summary of Literature Review

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”


    ABSTRACT

    The primary motive for this research work has been to dictate and examine the problem of marketing new Product with reference to Lady Carter Treated Pure Water Produced by Louis Carter Group Industries, Limited Enugu.

    The problems investigated in this research work were those that affect the marketing of Lady Carter Treated Pure Water in Enugu State Market. The methods of collecting data were from Primary and Secondary data. The research work had not only determined the effect of these problem of marketing the product but has advanced further towards adducing possible ways through which these factors could if not completely eliminated but reduced to the barest minimum to make way for effective and efficient marketing of the product the non-challant attitude towards through market analysis to find out whether the consumers would really buy their product their changing purchase habits spells down for them.

    This is because the company just launched the product without identifying their potential market and consumers advised to identify the reason why they have to produce such new product and this will be followed by what exact to produce who are they producing for and their changing life style and habits of their consumers.

    A realization of these vital question and their respective answers would constitute a stepping stone towards achieving success in the purchase of the product.


    The Problems in the Marketing of New Product

    CHAPTER ONE

    1.0 Introduction

    Louise Carter Group Industry Limited, Enugu was formally established in 1985 after the necessary requirement of the States registrar of companies has been completed with. As a manufacturing company, Louise Carter Group Industry Limited commence the production of the following live of products:

    1. Louise Carter Plastic
    2. Tobacco
    3. Pipe
    4. Weaving
    5. Rice and
    6. Lady carter treated Pure water

    Though without a thorough market analysis. This lapse necessitated the researcher’s urge to find out why in spite of the success, the organization has achieved in the marketing of other products. That of Lady Carter treated Pure Water seems to be exception.

    Nevertheless, Louis carter Group Industry Limited was producing of the capacity of about low cans from both the morning, afternoon and night shifts but this capacity has reduced as a result of the unmarked ability of the product as attention is therefore paid of other line.

    It could be said with a fair degree certainty that Lady Carter Pure Water could be found in most market, stores, supermarkets in Enugu State. But in staff competitively on with Panni Treated Water produced by Nigeria Mineral Water Contester. In spite of the business of the prices of these products, the value of Lady Carter Pure Water, much more than Panni Treated Water.

    1.1 General Background To The Subject Matter

    The alarming rate of new product failures owing to certain problem yet undiscovered in the marketing of new product in Enugu state has really called for attention.

    Therefore, this research work is to identify these hidden, problems that lead to constant product failures. If possible device suitable measures providing solution or else the situation will keep worsening as time passes by.

    To a marketers, it is not over statement saying that those problem of marketing new products in Enugu state are also applicable to other areas but the difference may be that those problems might take different shapes and turns as a result of cultural difference.

    …

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …

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    Defense Procedure for Business Administration and Management Researchers

    In preparation for defending a project or seminar on The Problems in the Marketing of New Product, it is imperative that as a nursing student, you demonstrate comprehensive knowledge of your research. The defense process is structured to include presenting your work, answering questions, and illustrating its pertinence. Initially, provide a succinct yet thorough introduction to your research topic, emphasizing its importance and the objectives, ensuring that both the audience and the External Examiner can understand the scope of your study.

    Prior to your defense, be thoroughly acquainted with your research abstract and the critical elements of Chapter One, including motivation for embarking on this research, problem statement, objectives, and significance. In Chapter Two, be ready to cite at least two references from the literature review. For Chapter Three, you should be equipped to discuss the methodologies, tools, and techniques utilized. In Chapter Four, defend your research by justifying the findings and linking them to your research objectives.

    Conclude your defense by succinctly summarizing the study and offering insightful, evidence-based recommendations. A professional dress code, such as wearing a suit and tie, is vital to create a favorable impression and elevate your presentation.

    During the question and answer segment, the External Examiner may pose questions pertaining to your research. If confronted with a challenging or irrelevant question, respond diplomatically with, “Sorry, Sir/Madam, the question asked is beyond the scope of my study.” Whenever possible, direct your answers back to your research findings to reinforce your expertise.

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