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The Role of Marketing Communications

The Role of Marketing Communications

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DEDICATION

This research material, titled “The Role of Marketing Communications” is dedicated to God for His boundless grace and guidance. It is also a tribute to all computer enthusiasts whose contributions made my research journey smoother and enriched my documentation process, making the experience truly fulfilling.



ACKNOWLEDGEMENT

I am profoundly grateful to everyone who contributed to the successful completion of this project. I am especially grateful to my Supervisor (Name), the Head of Department (Name), and the Lecturers in the Department of Business Administration and Management (BAM) for their invaluable guidance and support. I also acknowledge the contributions of authors and scholars whose works on The Role of Marketing Communications provided essential insights. Special thanks go to my study area (and any funding organizations, if applicable) for their financial assistance. I am equally thankful to stakeholders, including mentors, teachers, and colleagues, for their encouragement and support. Finally, I deeply appreciate my family and friends for their patience and unwavering support throughout this journey. Your contributions have been instrumental in making this research a reality.



TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • ⋮
    • 2.4 Empirical Studies
    • 2.5 Research Gaps
    • 2.6 Summary of Literature Review

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”


    ABSTRACT

    The first chapter of this work dealt on the Background of the study, to the subject matter.

    In the second chapter of this work, the research made clear explanation of marketing communication. The school of thought within the subject area, the school of thought relevant to the study and the summary.

    The third chapter of this work dealt with the method used in carrying out the research, source of data, data presentation and data analysis. In this chapter also, the project work clearly explained the recommendation and conclusion.


    The Role of Marketing Communications

    CHAPTER ONE

    Introduction

    1.1 General Background To The Subject Matter

    Every marketing element in marketing communication tells something to the consumers. The marketing communication is a part of the entire marketing strategy of a company and must be co-ordinated within the marketing effort. Modern marketing is more than developing a good product, pricing, it attractively making it really available to targeted customers. In addition, to all these things, employee, share holders, government and the media, finance public all communicate something to the consumers.

    The communication must be well planed to ensure that the message is sufficiently to reduce the chances of misinterpretation through distortion. Furthermore, promotion activities includes advertising, personal selling, sales promotion and other selling tools. There are three terms that are related that is to inform means to persuade and convince. If a person is being persuaded he is probably also being informed many years ago.

    Prof. Ney Borden of Harvard University recognized the necessary place and persuasive nature of persuasion; he said that the use of influence in commercial relation is one of the attributes of a free society just as persuasion. An encounter persuasion are exercised freely in many walls of life in our society in the home, in the press, in the classroom, in court, in political form and in government for information marking communication must tell good stories disseminate information about the product’s existence, features, terms and benefits to the target market.

    1.2 Statement Of The Problem

    It is planned in the study that an examination will be given to the problems relating to marketing communication in the sales of goods and services. The problems and effect in making bearing. It’s standards the research postulate that high level of equality achievement in problem of marketing communication in the sales of goods and services.

    The problems are as follows:

    1. Firstly, without appropriate marketing communication the sales of goods and services will be slow.
    2. Secondly, the sales companies do not use the appropriate marketing communication-mix.
    3. Thirdly, many companies are unable to sale properly because of lack of sufficient capital to promote the marketing communication mix.
    …

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …

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    Defense Procedure for Business Administration and Management Researchers

    In preparation for defending a project or seminar on The Role of Marketing Communications, it is imperative that as a nursing student, you demonstrate comprehensive knowledge of your research. The defense process is structured to include presenting your work, answering questions, and illustrating its pertinence. Initially, provide a succinct yet thorough introduction to your research topic, emphasizing its importance and the objectives, ensuring that both the audience and the External Examiner can understand the scope of your study.

    Prior to your defense, be thoroughly acquainted with your research abstract and the critical elements of Chapter One, including motivation for embarking on this research, problem statement, objectives, and significance. In Chapter Two, be ready to cite at least two references from the literature review. For Chapter Three, you should be equipped to discuss the methodologies, tools, and techniques utilized. In Chapter Four, defend your research by justifying the findings and linking them to your research objectives.

    Conclude your defense by succinctly summarizing the study and offering insightful, evidence-based recommendations. A professional dress code, such as wearing a suit and tie, is vital to create a favorable impression and elevate your presentation.

    During the question and answer segment, the External Examiner may pose questions pertaining to your research. If confronted with a challenging or irrelevant question, respond diplomatically with, “Sorry, Sir/Madam, the question asked is beyond the scope of my study.” Whenever possible, direct your answers back to your research findings to reinforce your expertise.

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